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Sharon Hurley Hall is a professional freelance writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

Conversion Optimization 101

by Sharon Hurley Hall

beginner lessons

Conversion optimization—it’s easy if you know what you’re doing, more challenging if the area is new to you. We publish a lot of content on Crazy Egg for people who are in the know, but today we’re going back to basics with a beginner’s guide to conversions for those who…

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5 eCommerce Fails and Fixes

by Sharon Hurley Hall

ecommerce site

Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn’t it be great if everyone had that good an experience everywhere? Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn’t have to be that way. Here…

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