Shock! Horror! That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of…
Sharon Hurley Hall
13 Reasons Your CRO is Failing
Scratching your head over low conversion rates? If you’re not getting the results you expect or need from your conversion rate optimization (CRO) strategies, you…
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it…
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user…
Smart CRO: What We Can Learn from the Windows 10 Launch
Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user,…
How to Get More from Social Media with SumAll Insights
There’s nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and conversions,…
12 Must-Read Tips on Web Usability
Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and…
CRO School: 3 Questions You Must Ask to Boost Content Conversions
Does too much content equal lower conversions? That’s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says that content…
5 Steps to Radically Improve Conversions on Your Content
There’s nothing more frustrating than a web page that just isn’t working for you. It’s especially frustrating when it’s your content pages that are falling…
CRO School: 5 Sets of Data to Crunch to Improve Conversions
You can’t ignore numbers when you’re talking conversion rate optimization (CRO). Data on what’s happening with your website and marketing initiatives drives future developments, strategy…