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Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

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@AndreaFine @CrazyEgg I love using it. That's when my clients really get it. More than any @Google analytics data.

Dagmar Gatell

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