Get updates on new articles, webinars and other opportunities:

Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

Is Copy Dead? The Surprising Answer …

by Scott Martin

Fainted man

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much to my chagrin, copywriters. Writing in USA Today, Michael Wolff states: “We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe…

Read More
Show Me My Heatmap

Currently looking at @CrazyEgg reports and understanding them. @lorenagomez would be so proud! LOL!

Nicholas Love