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Russ Henneberry is the Editorial Director at Digital Marketer. He’s worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

How To Sell Using Fear

by Russ Henneberry

filthy

Fear is persuasive. It’s automatic and, to some extent, out of our control.  It’s built into our operating system as a defense mechanism from the old days when the most important question was, “Can I eat it or can it eat me?” Getting people to take action in some cases…

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