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Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

by Ritika Puri

dozen eggs

What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Fix Your Landing Page Mistakes and Increase Conversions Post by: Peep Laja…

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5 Conversion Experts Weigh in on User Psychology

by Ritika Puri

psychology

Psychology is an unstoppable force of nature. As tech savvy, opinionated, and intellectual as we are, our instincts inevitably kick in. From subtle designs to bold colors, we’re constantly relying on signals to guide us through key decision-making moments. Consumer behavior is no different. The decision-making process is just as…

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June’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

by Ritika Puri

eggs

Hopefully, you’re reading this roundup pool-side with a delicious pina colada in hand. What better way to brighten your summer day than great content from amazing marketers? Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. 5 Landing Page Strategies Your Competition Hasn’t…

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Tools like @CrazyEgg & @mouseflow are a few user testing tools to make websites more awesome: hubs.ly/H01gDZZ0

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