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About the Author: Lee W. Frederiksen, Ph.D., is Managing Partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge is a leader in rebranding firms to help them grow faster and maximize value. Lee can be reached at or 703-391-8870.

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Closing the Perception Gap, Closing the Sale

by Lee Frederiksen


What are the elements that make the biggest difference in your conversion rate? You might be surprised. Keep reading to learn the one often-overlooked element that’s most likely to help professional service providers close more sales. The surprising perception gap When it comes to the psychology of professional services buyers,…

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