In design, color is as important as words for conveying your brand’s style and personality. But there’s more to choosing a color palette than simply…
Kathryn Aragon
The Top-30 WordPress Plugins [Infographic]
When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of…
How a Pro Marketer Would Sell a Used Workout Machine on Craigslist
It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get results, you use the same basic techniques. Let’s…
5 Essential Qualities of Irresistible Product Descriptions
Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal…