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Jeremy Smith is a serial entrepreneur, trainer and conversion consultant for Fortune 1000 companies. He has a powerful understanding of human behavior and profit-boosting techniques. You can learn them by downloading his latest ebook: Landing Page Optimization for In-House Marketers.

The 5 Times When You Absolutely Must do A/B Testing

by Jeremy Smith

testing - placeit- feature

The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry 38% of companies are doing A/B testing. There’s obviously a problem here. What I’m proposing in this article are five times when you absolutely must…

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