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Jacob McMillen is a website copywriter and content strategist. He helps businesses stop playing around with content marketing and start seeing tangible ROI. Download his free guide: 2 Fail-Proof Marketing Strategies For Businesses On A Budget

How To Increase Conversions By Forgetting The CTA

by Jacob McMillen

Forget the CTA

Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really concerned about whether your CTA copy matches the value proposition. Your target customer is uninterested in your conversion optimization efforts. You know this. Why am…

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How To Build A Landing Page From Scratch

by Jacob McMillen

BETTER landing pages 590

A while back, we discussed ready-made landing pages in some detail. We evaluated how to customize lading pages “out of the box” and even reviewed the top landing page providers. For many businesses, ready-made landing pages are the way to go. You don’t have the time, expertise, or team to…

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Show Me My Heatmap

Crazy Egg Review: More Than A Heatmaps Tool via @wpekadotcom @CrazyEgg