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George has marketed million dollar startups with his skills and has contributed to ace Conversion Optimization blogs like ConversionXL. You can hire him for your content marketing needs.

5 Tips to Craft a Better Value Proposition

by George Mathew

value prop 537

Value propositions are everywhere—some good, some bad. Essentially a value proposition is your statement of what your company does best. But a lot of people have trouble communicating that in an easy-to-understand manner. Let’s imagine that you explain what you do simply and concisely. Clarity alone doesn’t cut the deal.

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How to Create the Perfect Transactional Email

by George Mathew

openrates

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

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Show Me My Heatmap

Currently looking at @CrazyEgg reports and understanding them. @lorenagomez would be so proud! LOL!

Nicholas Love

@NicholasJLove