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George has marketed million dollar startups with his skills and has contributed to ace Conversion Optimization blogs like ConversionXL. You can hire him for your content marketing needs.

5 Tips to Craft a Better Value Proposition

by George Mathew

5 tips to craft a better value proposition

You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your company does best. The problem is that many people struggle to communicate that in a simple, easy-to-understand way. Have you ever been on a business…

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How to Create the Perfect Transactional Email

by George Mathew

openrates

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

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Alex Peters

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