I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data.
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business.
Most A/B test and conversion optimization ideas have their beginnings in web analytics reports. And there are countless types of reports that can provide inspiration for meaningful A/B testing. But still, it is extremely hard to come up with a successful test hypothesis using only quantitative data.
Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following?
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting.
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test?
Conversions are a numbers game. Sure, quality matters. You don’t want to fill your funnel for the sake of quantity alone.
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are making sense of the inordinate amount of information out there today.