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3 A/B Testing Pitfalls to Avoid

by Christina Gillick

ab-testing-pitfall-feature

When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things like “qualitative data,” “confidence level,” and “statistically significant,” just to name a few. If you’re a small business owner—or tight on resources—maybe you’re avoiding A/B testing because you think it’s just too…

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