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7 Tips for Writing Effective Short Copy

by Christina Gillick

Short Copy

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary.…

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Is Copy Dead? The Surprising Answer …

by Scott Martin

Fainted man

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much to my chagrin, copywriters. Writing in USA Today, Michael Wolff states: “We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe…

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Show Me My Heatmap

Got my mind pleasantly blown today by @CrazyEgg's heat mapping tool. Thanks @Assafslv.

Brett Brownell