When it comes to lead generation, you need the funnel to be as slick as possible…
With no leaks and no stops on the way to conversion.
My friends over at Singlehop have created an infographic that gives three sneaky ways to get your funnel in shape.
Okay, maybe they’re not so sneaky. But they’re sure to up your marketing game—and maybe help you get the jump on the competition to boot.
Check it out, then add your own ideas below.
Contact Forms for the Marketing Ninja
Things that Stood Out to Me
Nearly two-thirds of contact forms have 5-10 fields. That’s way too many! But what that means is it’s easy to get beat out your competition simply by optimizing your forms.
You can increase trust levels by focusing on just three areas:
- Provide your contact information, so people believe you’re a reputable business.
- Offer credible proof that you will deliver as promised.
- Just be cool, which simply means be authentic and accessible.
Make your call to action a first-person statement. Not “Try it today” (a command), but “Give me my heatmap” (the words your prospects are saying in their heads… or ought to be).
Nearly 40% of people will buy an offer made on the Thank You page. That’s a no-brainer. Make another offer for easy upsells.
What would you add?
What tips and tricks have worked for you? Let us know in the comments below.
Read other Crazy Egg articles by Kathryn Aragon