I was wracking my brain trying to decide on some awesome piece of content to share today. For the last month or so, I’ve made Fridays an infographic day, and I kind of like it.
If I can, I’ll continue the trend.
But this week, the best piece of content I could think of was the ebook that Neil Patel and I wrote earlier this year.
It’s called The Advanced Guide to Content Marketing, and it just became available on his Quicksprout site this week.
Call it shameless self-promotion, if you like. But I honestly believe this is worth sharing. And I think you’ll agree when you see it.
First, it’s practically a full-length book
That’s right, this is 40,000 words of actionable content. In a minute I’ll give you some excerpts. But for now, here’s the outline (visit Neil’s website for chapter descriptions):
- Chapter 1: Build a Strong Foundation
- Chapter 2: Generate Clickable Ideas
- Chapter 3: How to Plan Your Content For Maximum Productivity
- Chapter 4: Learn to Write Content Like a Pro
- Chapter 5: 12 Content Writing Secrets of The Professionals
- Chapter 6: Templates for Quick and Easy Content Creation
- Chapter 7: Overcoming Common Content Marketing Roadblocks
- Chapter 8: The Other Side of Content Creation: Optimize for Search
- Chapter 9: Promoting Your Content to Increase Traffic, Engagement, and Sales
- Chapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content
Second, it’s free
No fee. No opt in. Just click through, and read.
No one but Neil would offer this kind of value completely free. And to pay him back, I thought it would be nice if the Crazy Egg community visited his site, browsed the book, and left him a nice comment to say thank you.
Finally, it’s really good information
Today, if you want to rank well in search engines, build a strong and loyal community, and increase sales, you need to be an active content marketer.
The challenge is to do it well.
You need to do it in a way that you still have time to run your business… but also provide useful, valuable content that people want to read.
That’s what you’ll learn to do in this book. We tell you how to develop your strategy, how to plan and write content, and how to promote it. We even give you templates:
- For creating an editorial calendar that keeps you on track, publishing great content on a regular basis.
- And for the most common types of content, so it’s easy to write high-quality content quickly.
If you’ve never written a piece of content but want to start content marketing for your business, The Advanced Guide to Content Marketing will lay out everything you need to do, step by step.
And if you’ve been creating content for a while, but just like to know what other marketers are doing, you’ll likely find some useful tips as well.
Neil and I had worked hard to make sure this would be as useful a resource as you could find anywhere. I hope you’ll take a look and let us know what you think.
Tell your friends about it too…
“Content marketing is the new SEO” The Advanced Guide to Content Marketing, by @NeilPatel and @KathrynAragon (Tweet this)
“Never write content to a group. Write to 1 person—your ideal reader.” The Advanced Guide to #ContentMarketing (Tweet this)
“Before people will pay for content, they need to see value.” The Advanced Guide to #ContentMarketing (Tweet this)
Now for some excerpts
There are three questions that all buyers want to answer before making a purchase:
- Do you understand what I’m trying to achieve?
- If I follow your process or use your product, will I get the results I want?
- Are you going to be there for me if I have problems or questions?
Before you begin planning or writing content, you need to know the answers to these three questions.
During your planning sessions, you want to do two things:
- Plan content that will build reader engagement.
- Optimize the idea to meet your business objectives.
You must always place reader engagement above your business objectives. That being the case, you’ll focus on developing your ideas for readers first.
Sometimes a content idea springs to mind fully defined, with a great angle and unique approach. But that’s rare.
Most ideas start out as a broad topic, and you must massage them and play with them until you come up with an idea worth writing about.
The exciting thing about content marketing is that you aren’t limited to written content. You are limited only by your imagination.
Don’t think of content only as written words. Think of it as ideas. Then share your ideas in the way that communicates best.
Sometimes it isn’t writer’s block, but procrastination that stops us from being able to write.
In many cases, this stems from doubt in our ability to create the project we envision. Other times, we dread starting because the project seems too big or overwhelming. Sometimes, it’s both.
A good way to overcome this form of procrastination is this three-step process:
- Break down the project into individual tasks.
- Give yourself a hard deadline for completing each one.
- Make yourself accountable to someone.
One of the secrets to creating a steady stream of content is to repurpose and recycle your ideas.
This does not mean you should re-arrange your points and republish. Google reads this as duplicate content.
But you can re-use ideas and refashion them into something original.
Like what you see here? It’s just a taste of what you’ll get in The Advanced Guide to Content Marketing.