When it comes to opt-in forms, the shorter and simpler, the better.
The more time it takes for people to fill a form out, the fewer responses you’ll get. So it’s important to pare down the information you consider critical.
What information is critical? Check out this infographic to learn the latest research.
How to Optimize Registration Forms
My top 5 take-aways
Today’s infographic shares lots of great statistics. But if you’re in a hurry, here are five important take-aways:
- 86% of visitors click off your form if it’s too long. So only ask for information you absolutely need — in most cases, a name and email address.
- 77% of users prefer to opt in with their Facebook or Twitter IDs.
- You’ll get the highest level of conversion if you keep forms to only two or three fields.
- You’ll get a 24% lift in responses if you put the form on the right side of the page. (Go figure.)
- Autofilling the fields ensures people enter data in all fields. It also lowers the likelihood that they’ll give you bogus information.
A few more tips from the Daily Egg
2. Make sure you optimize your placement and design of the form.
What tips and tricks do you rely on for better opt-in forms? Do your results confirm the findings in this infographic?