What would happen if you got a huge burst of traffic to your website today?
Guest blogging is a great way to drive new visits to your website. But before you get that guest post on a major blog in your industry published, you should make sure you’ve done these things.
Ensure Your Server or Hosting Plan Can Handle the Traffic
What’s the worst thing that could happen when a flood of new traffic comes to your website?
This typically happens when a burst of traffic comes to your website all at once and your hosting company / server either cannot serve up the pages on your website quickly enough due to lack of bandwidth or other issues.
How can you prevent this from happening to you?
- Check your hosting plan. Make sure you have a hosting plan or server that can handle a high level of traffic. Your plan may offer unlimited bandwidth, but some have other limits in place – find out what your host offers and make sure your plan is prepared for traffic bursts.
- Use a caching plugin. If you use WordPress, you can install free plugins like WP Super Cache to serve up static pages instead of dynamically generating them for each users which will make your website load faster, even in the event of a high volume of incoming traffic.
- Optimize your website. Employ basic tips such as making sure your images are web optimized (small file size but still great quality), using only absolutely necessary plugins, and adding as few widgets on your website as possible. The faster your site loads, the easier it can handle more visitors at a time.
Create a Strong Call to Action
When you get a burst of traffic, you will want to retain some of that traffic.
Consider linking your author bio (byline) to a specific landing page based on the audience you expect to read your guest post. This landing page should have a single goal. Here are a couple of example goals on a page like this:
- Join your email list
- Join you in social media
The goal is to get permission from these new visitors to continue a conversation with them via email or social media.
If you have a free ebook or other piece of downloadable content that fits the audience that will be visiting your site from your guest post, you can offer it in exchange for mailing list signups. Create a banner or header that will attract visitors to the download and you’ll gain new leads for future marketing materials.
You could ask them to purchase a product or fill out a lead form on this landing page but might find that these calls-to-action are too much too soon for this kind of traffic.
In some cases, it will be appropriate to make offers to the traffic you are receiving from a guest post. If appropriate, create a call-to-action that encourages new visitors to sign up for a demo or inquire about your services.
Write Great Content for Your Own Blog
Sometimes, people visiting your website from a guest post won’t be interested in anything beyond seeing more content written by you.
This is why it is essential to not only write great content for your guest posts, but make sure your blog has recently been updated with great content as well.
Consider the fact that many of your visitors will be new to your blog, so you’ll want to guide them to the best content, topics commonly covered (such as popular categories), and also include a call to action that might drive visitors back to your main website or to your mailing list sign up.
Remember that after someone consumes a piece of content on your website, make it easy for visitors to follow your blog via RSS or email subscription. Place an email sign-up call-to-action at the end of each post.
Improve your About page
Your new visitors will be very interested in you and your organization. Your About page will be one place they will be sure to visit.
Remember that since your visitors will be frequenting your About page, you will want to include calls-to-action to join your email list or connect with you in social media.
Update Your Social Networks
Let’s say that your visitors aren’t interested in checking out your website or your blog content, but they would like to follow you on Twitter, Facebook, Google+, or another social network mentioned in your author bio.
Not only do you want to make sure your social profile bios are up to date, but you also want to make sure your status updates are recent as well.
You can even use your latest status updates to point visitors to your website, products or services, or other focal points of your business. Use the next several days to really connect with new followers from your guest post by tailoring your status updates to match their interests and you’ll have them hooked!
What other ways do you prepare before a major guest post gets published?