One of Crazy Egg’s favorite conversion experts, Brian Massey – The Conversion Scientist™, has written an outstanding book called Your Customer Creation Equation.
And apparently Brian has been blinded by the holiday spirit, because he is giving away the Kindle version at no charge until the end of the day today, December 19th.
If you don’t have a Kindle (or it is past the 19th), I highly recommend picking up the paperback version of this book.
Business owners and managers should read this book because…
in order to manage online marketing, you must first understand it.
The great thing about this book is Brian’s unique way of presenting online marketing and conversion science.
He uses wonderful analogies and metaphors throughout the book. Brian’s brand of online marketing also uses a framework that just makes sense. His framework lays out five conversion formulas:
- The Brochure Website
- The Publication Website
- The Online Store
- The Consultative Site
- The Online Service
Online marketing practitioners should read this book because…
Brian Massey is a seasoned online marketer and a specialist in conversion optimization. He’s in the trenches talking to customers, looking at data and putting his framework to the test every day.
If you have a background in SEO, social media, PPC or other discipline of online marketing, read this book to get a solid foundation in conversion optimization.
Brian’s use of metaphors, analogies and the framework he lays out makes great sense of what your clients find mysterious. As Brian puts it,
“You are still the chefs, this book will help your customers order intelligently from the menu.”
If you’ve read this book, let us know what you thought of it in the comments and if you don’t have your copy, click on the link below.