With Black Friday literally hours away, we turn our attention to an alarming trend in eCommerce – shopping cart abandonment.
Here is the bad news… according to comScore, 67% of shopping carts are abandoned just before the purchase is made.
Here is the good news… there is a huge opportunity for increased sales, if you can bring those abandonment rates down even a few measly percentage points.
The first step is understanding the reasons for shopping cart abandonment.
Click the graphic to enlarge.
What can you do with this information? Are there other reasons for shopping cart abandonment not included in this infographic?