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Does Traffic From Twitter or Facebook Generate More Email Subscribers?

by Russ Henneberry

Here at The Daily Egg, we like to use data to drive our decision making.

Here’s the question:

Should I be committing more time to Twitter or Facebook?

For this blog, there are two main goals:

  • Increase sign ups for the Crazy Egg software free trial
  • Increase email subscribers

Today, we are going to look at some data for Goal #2, increasing email subscribers.

But first let’s take a look at a test I am setting up to address goal #1, increasing the number of free trials for the Crazy Egg software.

Question 1 – Does Facebook or Twitter create more “free trial” clicks?

There are two “ads” on The Daily Egg blog that are intended to drive traffic to the main Crazy Egg software website.

Wow Free Trial

Call-to-action located in the header

Black Box

Call-to-action located in the sidebar

For this test, I want to determine the volume of clicks on the “Free Trial” calls-to-action on the blog and the source of these clicks.

By setting up a “snapshot” within my Crazy Egg software, I will be able to answer this question.

This is the “snapshot” I will be using to determine which social network is driving more clicks to the main Crazy Egg free trial landing page.

Shows the clicks and their source on the call-to-action that is in the header

Black Box Confetti Heat Map

Shows the clicks and their source on the call-to-action that is in the sidebar.

At this point, the heatmap has not accrued enough data to make a determination.  I will write up the findings from this test in the next week or so here on The Daily Egg.

Until then, let’s take a look at some data on our secondary goal, increasing email subscribers for the blog.

Question 2 – Does Facebook or Twitter generate more email subscribers?

Let me preface this by saying that every blog and audience is different.  You should do your own testing, but here is the data for our blog here at Crazy Egg:

Twitter

October 1st, 2012 to November 13th, 2012

Visits: 12,302
Email Subscribers: 48
Conversion %: .39%

Facebook

October 1st, 2012 to November 13th, 2012

Visits: 4,851
Email Subscribers: 28
Conversion %: .58%

How does this data drive my decision making?

First, let me explain that the reason that the data is running from October 1st, 2012 is because this is the date that I began actively adding content to the Crazy Egg Facebook page after a long lull.

Since I’ve begun actively adding content to Facebook, traffic from Facebook has increased significantly.  I will publish a post about this data in the next couple of weeks as well.

As you can see, visitors from Facebook are converting about as well as visitors from Twitter — actually a little better.

It makes sense for me to continue to spend time cultivating relationships and adding content to Facebook while monitoring the converstion rates from these social networks.

That’s our numbers.  What are you seeing on your blog?

I would love it if you would share your experience with Facebook and Twitter.

7 Comments

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Russ Henneberry

Russ Henneberry is the Editorial Director at Digital Marketer. He’s worked on digital marketing projects for companies like CrazyEgg, Salesforce.com and Network Solutions. You can connect with Russ on Twitter, LinkedIn, Google+ or on his blog.

7 COMMENTS

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  1. January 21, 2013 at 12:06 pm

    I just started using Twitter after I SWORE I wouldn’t. However, I’m glad that I entered the tweeting world since I’ve discovered alot of great content to read within my industry, and although I haven’t received much feedback from the stuff I’ve posted, I have received severa likes to my blog since then!

    • Russ Henneberry says:
      January 21, 2013 at 12:43 pm

      That’s great to hear Nancy! I love the design on your website!

  2. Steffen says:
    December 2, 2012 at 4:15 pm

    maybe it’s just me, but i think the whole question is not that important. who is doing facebook and not doing twitter, or via versa? normally u do both or none. yes, u can ask the question: where is my crowd hangig out more? but your topics aren’t niche ones, so i don’t think there is any difference at all. if there is, u might use one platform better than the other one.

    i rather would look at google traffic vs. fb/twitter traffic vs. referral traffic first. but maybe u did this step already.

    “we like to use data to drive our decision making.”: this is something i should do more

    • Russ Henneberry says:
      December 3, 2012 at 9:01 am

      Thanks for adding this Steffen. I look at comparisons of many cross sections of our traffic. Would you like me to publish what we are seeing from a Search VS. Social VS Direct traffic perspective?

      • Steffen says:
        December 3, 2012 at 6:03 pm

        yes, would love to see that comparison. especially search vs. direct traffic.

        i would guess social traffic is doing the worst. but i think subsciptions from there r the most loyal.

  3. Phil Bowyer says:
    November 15, 2012 at 9:51 am

    Numbers are interesting things. I analyze these numbers a bit differently. Sure the conversion rate is a wee bit higher on FB, you still only landed half as many subscribers. When you factor in EdgeRank, getting to 12K eyeballs (like you do on Twitter) on FB is going to be much more difficult than, say doubling your eyes on Twitter.

    • Russ Henneberry says:
      November 15, 2012 at 11:54 am

      Thanks for your analysis Phil! What’s interesting is that I have done almost nothing to get this traffic from Facebook beyond publishing our latest post to our Facebook page each business day. I think I can triple our Facebook #’s with a modicum of effort. I plan to test some new things on our Facebook page over the next month or two and I will let you (and everyone else) know how it goes.

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