Ever wanted a fool-proof way to build a blog that people can’t ignore and will flock to even if they don’t want to?
Impossible you say? Especially in this day and age where everybody is online? In this day and age when everybody has a blog?
Could it be done?
The answer is yes.
It’s been done in the past. It’s been done in the present. And it will continue to be done well into the future.
Especially when you obey the following rules.
Think Staggeringly Simple
Complexity is hard to follow. It is also hard to share. Thus, complex ideas and blogs don’t mix.
Yet, so much of life is complex. And there’s the rub.
Now, if you can take a complex idea and simplify it…people will love you, promote you and follow you.
They’ve taken complex subjects–success and creativity respectively–and made them into best-selling books that general audiences eat up.
This, my friends, is just one fool-proof way to get attention. Let me show you another.
Write about Other People
In their book Made to Stick, the Heath brothers share a story about a newspaper in a small city that has an astonishingly high readership.
It’s readership was hovering around 110%.
What that means is that everyone in the city read the paper…but so did some people who don’t live in the city.
How did they achieve such a high readership rate?
They focused on people, their names and their stories. Each day the paper had a handful of stories about people who lived in the community. So each day people would pick up the paper to see if they were in it.
This is ego-baiting at its best.
Gaby Dunn pulled this off with her 100 Interviews project, a “website about people.” This landed her on the Stephen Colbert Show and helped jump start her comedy career.
Another off-beat approach is Stuff White People Like by Christian Landers. Not about people specifically, but people in general. Everyone who encounters that site will see a piece of them in it.
Hang in There
Getting attention is one thing. Keeping it is another.
And you don’t really blow up as a blogger in your first month or even first year.
You’ll have to hang in there for a long time.
Like two years.
Here’s the report he shares:
Granted, you could get a massive amount attention to your blog the first month you open your doors…a spike in your traffic that nearly crashes your site…a flurry of emails…and even jolt of subscribers.
But three, four days later life will get back to normal.
See, do something news-worthy once and you’ll seem like an anomaly. Do it twice and more people will take you serious. Do it periodically during a two year period and you’ll become an authority.
What advice would you give a to a newbie blogger on how to become a superstar?