When it comes to Twitter, one of the most powerful conversion points for your profile beyond your bio, website links, and tweets is the profile background itself.
Twitter gives you the option to have a customized background with any information you want on it – so why not use it! The following are great examples of elements that will lead to more traffic, followers and engagement.
Give Specific Calls to Action & Incentives
One of the basic laws to conversions is if you want people to do something, you need to tell them what to do. Luxor Hotel & Casino does just that with their Twitter background. They tell you to connect with them, text them for exclusive offers, submit feedback, or send in your questions. They even add the incentive that there are rewards with being social with their brand.
Make People Salivate
If you are in the business of serving food, be sure to make visitors to your Twitter profile salivate. Subway does this by showing their healthiest sandwiches in a mouthwatering way. Not in the food business? That’s not a problem – you can still show your latest or most desired product. Put something on your profile that makes people want to jump in their car or onto your website to satisfy their craving!
Help Users Interact
It’s hard to believe sometimes, but yes – there are people out there that don’t know how to use social media sites including Twitter. If your target audience may not be Twitter savvy, help them out by adding tips on how to interact with you on Twitter like Best Buy does with their Twelpforce account. It could go a long way with getting more people to engage with your brand.
Show the People Behind the Brand
People like interacting with people, not just logos. Progressive uses their Twitter background to show the people on their Twitter team so that you can have a sense of who you might be connecting with. This can lead to more personal interaction, and possibly less brand bashing.
Link to Other Social Properties
What if someone stumbles across your Twitter profile when they would much rather connect with your business on Facebook? Home Depot makes it easy for people to see where they can connect with them socially. This way, if a visitor is more likely to want to become a brand follower on Facebook, they can. Or, if they are looking for more community interaction, they can use the link to go straight to the Home Depot forum to interact with other DIYers.
Display a Phone Number
Sometimes, Twitter just won’t do for conversions. Adding a phone number to your Twitter background like TiVo has will redirect visitors who may have a specific support or sales inquiry right to your customer service team. A better experience will lead to more loyalty to your business and your products / services.
Brand the Background Like Website & Other Social Media Accounts
No matter where your customers find you online, you will want them to know that they have found your official page and not question whether they accidentally stumbled upon a fan site. If your business can’t get the Verified Badge on your account, then your next bet is to make sure your Twitter profile is well branded to match your website and other social media accounts. Red Bull, for example, makes it a point to emphasize their logo & extreme sports throughout their online presence. See their website and the cool animated gif on their Google+ to see what I mean.
BONUS: How to Get a Branded Twitter Background
Just because you’re not a big business like the brands shown above doesn’t mean you can’t have an awesome branded Twitter background. If you don’t have a designer on hand that can create it for you, take a look at these services that will create it for you without costing an arm and a leg.
- Twitr Backgrounds – For $89, you can get a background that includes photos, text, artwork, custom colors, and a unique design with a 3-day turnaround. See their portfolio for examples.
- Tweet with Style – For $98 (regularly $180), you can get a custom Twitter background with unlimited revisions until you are satisfied or your money back within 24 hours. See their portfolio for examples.
- Social Identities – For $99, you can get a custom background design. For an additional cost, they will also do matching YouTube backgrounds, Facebook sidebar banner, Facebook Timeline Cover, and other Facebook landing page tabs & services. See their portfolio for examples.
- Craft Social Media – For $75, you can get a customized Twitter background. For an additional cost, they will also do matching YouTube backgrounds, Facebook profile images & landing pages, and animated web banners. See their portfolio for examples.
If you are doing it yourself, be sure to test out your design on different resolution sizes. Also, view your new design while logged into your Twitter account and while logged out to see if the important parts of your background are not covered up by the main Twitter interface.
Now it’s your turn. What are your top Twitter background conversion tips and some of your favorite examples of Twitter background designs? Please share in the comments!