The window to grab a visitors attention on your website gets a little smaller each day.
If you don’t grab them by the throat with your home page introduction, chances are they are lost to cyberspace. Courtesy of the back button.
This “back button” decision is made in milliseconds. But your home page introduction can keep that itchy trigger finger in it’s holster long enough to get them interested.
The introduction is the first thing your visitors will see. Hence the name, introduction.
It’s a short “elevator pitch” letting the visitor know they found what they’re looking for. In this article we will analyze eleven ways to design a sticky home page by creating a superb home page introduction.
Half Of Us allows its visitors to help support cancer research by buying prints.
1 – Be Concise
Shoot for one to three sentences as a rule of thumb. Notice how quickly you understand what HalfOfUs.com does.
Visitors immediately understand what the site’s overarching goal. In this case direct text works the best.
2 – Provoke action
The introductory text should serve as a call to action, in the case of Half Of Us eliciting visitors to purchase an art print to support cancer research.
3 – Place prominently
Instantly visitors see the introductory text as it’s placed on the left of the page. Top-left is ideal as studies show attention is often paid moreso to this area. The text also contains ample spacing around it to make it more distinct.
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4 – Stay above the fold
The introductory text is immediately seen through its position on the left-hand side of the screen without the need for scrolling “below the fold” on even the smallest screens. This supports the notion that visitors look towards the top left of the page when searching for important information.
5 – Use short, punchy headings
The first sentence “Exploring online space” is short with a larger font size. The headline grabs the site visitor right away.
Clock allows you to track your time easily.
6 – Immediately communicate value
Clock ties in its value to the customer in its introductory text by promising easy time tracking. Right away the visitor understands the benefit.
7 – Place call-to-action nearby
A call to action is placed close to the introductory text, encouraging visitors to sign up. Encourage visitors to take the next action by placing the call to action close to the text. Doing so prevents the visitor from missing the conversion behavior and ultimately hitting the back button.
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8 – Surround with graphics
The sunburst directs our gaze directly towards the headline, garnering more attention.
The Bright Future of Car sharing illustrates the importance of car sharing as a method of personal convenience as well as social improvement.
9 – Mix up your fonts
The type size and font type of the heading on The Bright Future of Car Sharing manages to capture your attention due to its relative scale and interesting design.
10 – Use plenty of white space
Spacing is used to enhance the importance and distinctiveness of the type and draw the eye.
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11 – Show some personality
Wonder Themes used the introductory text to show off their personality in getting visitors interested in their services. It’s short and simple yet written to embody the personality of the site. As the headline is usually the first thing visitors see when landing on your page, this text can go far in drawing visitors in and getting them interested.
Crafting powerful introductory text can be the difference between visitors sticking around or bouncing via the back button.
How do you optimize your website home page introduction? What are your opinions of the examples given above? We would love to hear your thoughts.