Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us.
I’ve experimented a lot with posting frequency on social media. Mastering this one skill has been pivotal in growing my social and blog followings into the hundreds of thousands.
Every time I hear someone say, “Let’s test if the red button will be better for conversions than green (yellow, blue, etc.)”, my eyes get all bloodshot. I mentally curse whoever it was that wrote the first articles telling you that you can simply test different button colors and get…
Can you imagine the kind of impact your business could experience if you were to write for a top media blog or offline magazine? The kind of impact you could experience can turn out to be a massive game changer for your business. The question is, will a top media…
With SnapChat and live streaming taking the world by storm, it’s getting easier to look at Twitter and the older social networks as antiques on the digital web. Success on SnapChat sounds cooler than on Twitter, but success is success regardless of which social network you succeed on.
It’s no secret that beautiful, eye-catching imagery is a great tool to getting your brand noticed on social media. Tweets with images tend to get 150% more retweets than ones without and images are easily the most shared and fav’d content on Facebook.
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best.
Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned The Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind!
As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in audience engagement. It’s a science really.