The Changing Face Of Using Live Chat For Conversion

changing face of live chat

Live chat software isn’t anything new in the online world, but it’s still something that can be extremely valuable to customers and (as you’re about to find out…) for conversion. Making a phone call disrupts workflow—and often involves sitting on hold—and email response times can be slow, whereas live chat is fast and more personal. But […]

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A 45 Point Checklist for Optimizing Conversions

45 point CRO checklist

There’s a lot to keep track of when optimizing conversions – and you need to cover everything if you want to improve your chances of success. That’s the reason for this checklist. It covers everything from your headline to the call to action, and recommends some useful tools too.

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3 Critical Sources Of Qualitative Feedback You’ve Been Ignoring

qualitative feedback

Conversion rate optimization isn’t just about continuously running A/B tests. There’s a science to it. You collect data, make hypotheses, and then test them. A/B testing is just one part, but it all begins with the data you collect. The more data you collect, the more informed your hypotheses will be. In fact, trying to […]

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How to Have an Effective Conversion Optimization Strategy Without Wasting Time or Money

how to have an effective CRO strategy without wasting time or money

Conversion optimization can be time-consuming and expensive. I’ve spent hundreds of thousands of dollars on conversion rate optimization. I’m also constantly running tests on my websites. In my experience, conversion optimization has a huge ROI. I’m willing to spend time and money. But what if you don’t have time or money?

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Infographic: How to Promote Your Blog and Make it Viral


It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right? The great P.T. Barnum once said: Without promotion, something terrible happens… nothing! That’s right. Absolutely nothing. Today’s infographic goes through the step-by-step process on how to […]

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Why That Giveaway Is A Terrible Marketing Idea

why that giveaway is a bad idea

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s run a giveaway!” “That’s perfect. The new iPhone just came out, so we can give one of those away.” I’ve been in this situation myself, which is why I feel that […]

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Is Long Form Content Still Viable Today?

is longform content still viable today?

As soon as I mention the words “long form content”, people seem to start nodding off to sleep. Our attention spans are getting shorter and shorter, with more bite-sized content available on-demand across a variety of devices. Does long form content even have a place on the web anymore? Absolutely it does! Need proof? Here […]

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Are Your CTAs Making Customers Feel Like Converting or Bouncing?

how do you ctas feel?

MailChimp has this really annoying little feature where they show a graphic of a big, red button and a monkey’s hand hovering over it when you’re sending out a campaign. You can see the hand shaking in trepidation, and drops of sweat falling down. The words, “You are about to send this campaign to 10,000 […]

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8 Conversion Mistakes Your Site’s Making and How to Fix Them

8 Conversion Mistakes Your Site`s Making and How to Fix Them

How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut. But if you’re completely honest with yourself, can you really say there’s no room for improvement? That you’ve made zero mistakes in optimizing your site for the highest possible conversions? […]

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