5 Lessons From A Website Update That Went Viral [Case Study]

creative website

Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

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The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

Conversion test hypothesis

Why do successful companies bother with a conversion rate optimization plan when they could just change the color of their buttons once in awhile and increase conversion by 348%?! After all, I bet you’ve seen similarly amazing results from other small changes in case studies. But here’s the thing, you can only get those results […]

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How to Reduce Churn & Sell More with Customer Insight

churn

How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though […]

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How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce

personalization

Life in the e-commerce fast lane is tough. E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend

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5 Types of Social Proof Most Likely to Impact Conversion

Groovehq testimonial

People are skeptical nowadays. Understandably so. We live in a “headline culture,” where click bait exists everywhere. Before we believe any claim, we need reassurance — especially when we’re browsing a website or considering a purchase. Enter social proof. Generally, social proof relates to situations in which the actions/choices of others influence our own decisions. […]

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Our Top Picks for Your Conversion Optimization Toolkit

Conversion Optimization Pyramid

What happens when you give a world-class chef a set of knives from the dollar store? Despite his experience and skills, he struggles. He still might get an okay result, but not a great result, and definitely not consistently great results. Even if you have all the knowledge and skills you need to do something […]

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SEO v HEO (Human Eye Optimization) and How it Affects CRO

ask jeeves search queries seo

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

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3 Tools and Smart Tactics to Understand Your Audience

Defocused crowd on a concert.

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit. The truth is you can never have a good enough understanding of your prospects.  Their wants, needs and preferences should always be your top priority.

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How to Get More from Social Media with SumAll Insights

sumall tweet times

There’s nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and conversions, but you just can’t figure out what’s missing.

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