5 Tips For Writing Copy That Converts

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“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the […]

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The Rise of the Live-Demo Homepage

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The days of the long-form homepage are over! Or they might be anyway… In the past few days I’ve noticed a trend being adopted, or at least being tested, by several different sites. Specifically, the format involves encouraging visitors to try their software immediately, on the homepage, without the need to create a demo account. […]

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What To Do When Your Audience Is On The WRONG Platform

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You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re sitting there with a 50k-user […]

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7 Pro Tips to Make Your Landing Page Profitable

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Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

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Ethical Urgency: The Conversion Optimizer’s Secret Weapon

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“Without a sense of urgency, desire loses its value.” — Jim Rohn — Jim Rohn Official (@OfficialJimRohn) March 6, 2015 Read that tweet one more time. The desire we want to instill in customers and the value we want to assign our products: it all comes down to urgency. But that’s nothing new. Urgency is […]

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12 Must-Read Tips on Web Usability

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Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion

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Drive Revenue by 33% with This Oft-Forgotten Email

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Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates you send your customers—the ones that welcome them to your site, send them their login credentials, confirm a purchase, or other information that verifies a transaction—and they’re ripe for optimization. In most cases, these emails are automated, which is why they’re […]

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How a Simple Shift in Focus Can Improve Your Conversions Many Times Over

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Scores of articles have been written about improving conversions—articles that discuss seemingly mundane details like button size, headline length, brand color and even typography. Yet even after testing these suggestions, you may not see a lift in conversions. In fact, tables may turn

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The Complete Guide to Maximizing Content Upgrade Conversion Rates

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Why do some see email opt-in rates of 20% with content upgrades, while others get 3%? In case you need a refresher, Devesh wrote an article a while back about how he was able

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