Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more. He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of “You Should Test That! Conver Continue reading

Recent Posts

1

The Definitive Guide to Shopping Cart Abandonment

What is the biggest drain on your profit potential? If you sell online, it could easily be shopping...

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3

4 Web Design Mistakes That Kill Conversions

Over the last decade, we’ve seen the barriers to entry for web design systematically...

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7

Can SEO Improve Onsite Conversion?

When most people think about SEO, they think about getting people onto a website and onto certain...

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1

Your Guide to Targeting Prospects on Google Display Network (Part 3)

But wait, there’s more! In the first 2 articles in this series (Part 1 and Part 2) we looked at 7...

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7

6 Barriers You Must Overcome to Increase Conversions

Most people don’t make purchases on a whim. We decide to buy something only after careful thought...

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8

4 Ways To Grow Your Email List And Boost Conversions By Over 50%

Experts all over the web swear by building your email list. After all, entire businesses have been...

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12

7 Simple Design Tweaks That Send Conversions Through the Roof

There are many elements to an online business. There is the website and a regularly updated blog....

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1

5 Ways to Improve Conversions for Digital Publications

Think conversion optimization is just for your website? Think again! Businesses use all kind of...

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6

Want Better Conversions? Try Breaking the Rules!

Given the fairly unpredictable nature of societal trends and human response, conversion...

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