9 Ecommerce Strategies to Optimize Sales

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Let’s face it: Website visitors can be skittish. If you can convert them into paying customers, you can generate more sales without ever having to change a price. But for that to happen, you need to clear the path to purchase.

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The A/B and Cs of Email Campaign Testing

ab testing emails feature

The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring […]

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How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)

ISValid split test significance

Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions. The “winner” that you pick might end up being the long-term loser if you’re not careful. Equally as bad, if the lessons you take from that […]

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3 Questions You Need To Answer About Your Target Audience

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Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product or service provides A thorough understanding of your target customer Over the years, I’ve discovered that virtually every business successful enough to hire a legitimate copywriter has #1 down. They […]

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7 Ways to Win Conversions from Millennials

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Millennials: Let’s dig deeper into what we know about this group to explore how you can improve your connection with them and, ultimately, improve conversions and sales.

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Don’t Create a Call to Action & Other Advanced CTA Tips

cta - dont call to action

Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to […]

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Talking CRO with the CMO of Flow [Interview]

Flow home page

Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task management tool in managing the process. Lance has been involved with CRO since the early days of the web in 1993. He’s done conversion optimization for Intuit, Conversion Rate Experts and Adobe and is the

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Click Magnets: 12 Landing Page Elements That Ensure Conversions

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We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates ranging from 1 to 5%. […]

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5 Lessons From A Website Update That Went Viral [Case Study]

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Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

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