Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite another thing. Continue reading

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The Shocking Truth About This Little Thing Called Kerning

Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But...

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5 Practical CRO Predictions for 2015

It’s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is...

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The CRO’s Persuasion Guidebook, Part 2

Yesterday, I shared Part 1 of the CRO’s Persuasion Guidebook. If you missed it, I highly...

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The CRO’s Persuasion Guidebook, Part 1

Is your Web content helping you win clients? Sure, your website and content can boost authority,...

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6 Insanely Powerful Blog CTAs You Should Start Using Now

The call to action is where your blog makes money. All your idea generation, research, writing,...

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6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months

You’ve heard the expression, “attitude is everything.” It’s one of those inspirational...

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7 Conversion Optimization Stats to Guide Your 2015 Strategy

If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the...

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Which eCommerce Services Improve Conversion Rates?

If you’re looking to start selling online (or in-store) and need a comprehensive, full-featured...

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How To Use Trending Topics To Increase Your Conversion Rate

Every day, trending topics capture millions upon millions of eyeballs. As I’m writing this,...

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