Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design Continue reading

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The Problems You Face as a Marketer… And They’re Serious

On the “most difficult tasks on the planet” scale, I place marketing toward the top. It’s not...

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How One SaaS Company Raised Pricing Page Conversions 310%

Figuring out how to price your SaaS product is difficult. It relies on customer segmentation and...

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A Step-by-Step Guide to Creating Long-form Content That Converts

Are you worried that you don’t know the point of guides and eBooks? Trust me, you’re not...

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6 Branding Lessons from Duluth Trading

Branding… big companies invest a lot of time, money, and attention into it. Why? Because...

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Why Storytelling is the Key to Selling With Email

Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total...

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Create Raving Fans on Social Media in 4 Easy Steps

Newbies to social media often point to their number of followers as the success target for using it...

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Hashtag Marketing 101: Keyword Research in the Social Media Era

The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can...

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Lessons We Can Learn from Top PPC Advertiser Strategy Changes

Last March, we looked at the top advertisers battling it out in Google AdWords for the hyper...

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