The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you don’t persuade customers, then you won’t make sales. Persuasion is a powerful skill. Once you learn some of the advanced techniques of persuasion, you will become an unstoppable force. I’ve assembled a list of some of my favorite advanced persu Continue reading

Recent Posts

6

Convert This! 24 Split Testing Tools

The only way to know if something is working is to test and measure it—and then to keep testing...

Continue reading...
14

Want Conversions? These 9 Landing Page Elements Need to Die

In conversion optimization, there is a mistaken belief that adding more things to a page is the...

Continue reading...
1

A Conversion Tracking Game Changer for Local Businesses

Looking to market a local business online? If so, you’re in luck because you’ve got a number of...

Continue reading...
5

What Works (& Doesn`t) to Increase the Conversions of Your Facebook Ads

So you’ve decided to start advertising on Facebook instead of Google because you’ve heard of...

Continue reading...
14

The 5-Second Rule for Opt-in Pages (And 4 Tips to Beat It)

With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the...

Continue reading...
0

5 Cases Where Best Practice Blew It: Conversion Tips for the Adventurous

Imagine for a moment that you’re looking to break into the billion-dollar soda pop market. Your...

Continue reading...
5

How to Troubleshoot & Optimize eCommerce for Conversion

On an eCommerce site, conversions are critical. You get that, I know. So what do you do when you...

Continue reading...
2

Headlines for Maximum Conversion: Tips, Templates & Tactics

Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a...

Continue reading...
4

Age-Old Advice on Conversion Rate Optimization

Let’s take a few seconds to step back down memory lane to your first success as a CRO...

Continue reading...



Get conversion optimization & A/B testing articles FREE >>>