Your Visitor Has Multi-Personality Disorder: How to Talk to Each Side of the Buying Brain

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When you were young, how did you imagine adult life? Pizza for breakfast, candy for lunch, and ice cream for dessert. Sounds about right, doesn’t it?

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Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

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It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can you really afford to pass up any change — even minor — that could make a massive difference to your conversion rate? No, we didn’t […]

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Does Gated Content Really Increase Subscriber Rates?

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When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content.

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Smart CRO: What We Can Learn from the Windows 10 Launch

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Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user, you may be waiting with bated breath to for the release of Windows 10 on July 29. In a smart move, Microsoft has made the upgrade free for users of […]

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6 Common Ways Your Split Test Results Could Be Off

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“That can’t be right.” You ran a split test and picked a winner. But fast-forward a month and your winner has turned into a loser. What happened?

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“See First” Marketing: How to Earn Facebook’s New Blue Star (& Why You Need To)

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The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium. Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.

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Brace Yourself for Upcoming Changes in Google Search Results

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If you own a website, you probably know that changes in Google search algorithms are a common occurrence. Google makes small tweaks to its search engine layout all the time, though they are hardly noticeable in most cases. This is resulting in gradual changes in user behavior—which also upsets marketers who have built elaborate marketing plans […]

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Hayden Miyamoto Shares the CRO Secrets that Built a Niche Site Empire

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I talk to a lot of people who operate an online business. The majority  could best be described as a cog in the machine, an integral part but not exactly leading from the front. When I do meet an entrepreneur who has created their own business, it’s incredibly exciting.

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5 Things to Learn from Direct-Response Copywriters

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Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response copywriting.

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