A few years ago Copyblogger's Brian Clark said "teaching sells". Since then it seems that everyone's trying to sell their expertise via a membership site or online course, or even both. One platform they are using to do this is WordPress. Continue reading

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6 Characteristics of High-Converting CTA Buttons

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written...

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15 Resources on Conversion Centered Design

Want to really rock website conversions? Then perhaps you should be thinking about your design. To...

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4 Landing Page Hacks That Create a Flood of Conversions

I love it when I discover simple techniques that can crank up conversions. In most cases,...

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5 Ways To Increase Conversions Using Instant Gratification

Ok, I’ve got an awesome startup idea. It’s worth billions of dollars. Want to hear it? It’s a...

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2014 Holiday Marketing Guide: Lessons From the Big Wigs

Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and...

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3

Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From...

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The 5 Times When You Absolutely Must do A/B Testing

The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise...

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12 Essentials of a High Converting Landing Page

Goal:  To create the world’s most effective landing page. Problem:  Where the heck do I...

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6

Troubleshoot User Experience (UX) for Better Conversions

User experience (UX)—it’s all about how easy it is for people to use your website to find...

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