Millennials: Let's dig deeper into what we know about this group to explore how you can improve your connection with them and, ultimately, improve conversions and sales. (more…) Continue reading

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SEO v HEO (Human Eye Optimization) and How it Affects CRO

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of...

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3 Tools and Smart Tactics to Understand Your Audience

How well do you know those who are buying from you? If you’ve answered anything but “not as...

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How to Get More from Social Media with SumAll Insights

There’s nothing more annoying than feeling that your social media marketing is missing the...

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3

How to Leverage Storytelling for eCommerce Success

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you...

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How to Create Conversion-Ready Landing Pages Like a Pro

Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones...

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1

The Science Behind High-Performing Headlines

Crafting great headlines is as much art as it is science. You have to intrigue people on an...

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3

5 Tips For Writing Copy That Converts

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about...

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The Rise of the Live-Demo Homepage

The days of the long-form homepage are over! Or they might be anyway… In the past few days...

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What To Do When Your Audience Is On The WRONG Platform

You’ve been hearing a lot about email lists. That’s because we marketers love...

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