Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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How Emotional Motivators Can Drive Authentic Brand Growth
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers…
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Free 30-day TrialWhy is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
The Secret to $5 Customer Acquisition Costs on Facebook
John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm…
Do Those Magical “Power Words” Really Work to Improve Conversion Rates?
Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s…
How to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task…
The Daily Egg Year-End Roundup: Best Posts of 2016
This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all…
Infographic: How Reducing Webpage Options Can Increase Conversions
Website owners and executive teams have a tendency to want to add more “stuff” to websites. “I think we should add a contact form to…
8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)
Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites…
How to Start an Affiliate Program That’s Actually Successful
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
How to Develop a Winning CRO Testing Roadmap
If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem…
Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graphs
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are…
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