Crazy Egg + Unbounce for Crazy Amazing Landing Pages

For landing pages that are easy to build AND convert, you can’t beat Crazy Egg + Unbounce.

A Crazy Egg heatmap simplifies the process of figuring out what users do on your site. It’s a visual representation showing you where users click and what they do.

Unbounce helps you produce higher converting landing pages and makes the task of creating them simpler and more fun.

Put them together, and you have something that’s, well, crazy amazing!

For great looking, high-converting landing pages, integrate Crazy Egg + Unbounce today. Here’s how…

What you will need:

  • A Crazy Egg account

  • An Unbounce landing page you want to use Crazy Egg on

What you need to do:

  1. Create a new snapshot in Crazy Egg, setup to Track by name.

1 - snapshot in crazy egg

2. Get your Crazy Egg heat map Javascript code.

2 - crazy egg heat map in javascript

3. Log in to Unbounce.

4. Open the page you wish to use a Crazy Egg on.

4 - open unbounce landing page

5. Edit one of the variants.

5 - edit a variant

6. Add a new Javascript element to your page.

6 - add javascript element

7. Insert your Crazy Egg Javascript code into the JS element

7 - insert crazy egg javascript

8. Save and Publish your changes.

9. Repeat steps 1 through 8 for each variant. Please make sure that each variant you want to test has a weight of 1 percent or more.

Note: Crazy Egg will only start collecting information after someone visits the associated page variant.

That’s it, you’re all set!

Once you have a new visitor to your Unbounce landing page, Crazy Egg will start tracking all visitors’ actions and generate a heat map for you to analyze.



Ah thanks so much for the love!

I’m a long time Crazy Egg fan myself, love seeing Unbounce + Crazy Egg together <3

April 12, 2013 Reply

    Kathryn Aragon

    Thanks to you guys too, Georgiana! Crazy Egg + Unbounce is an awesome partnership. :)

    April 12, 2013 Reply


Thanks for this. Would be awesome if Unbounce created some super simple solution to this though for those of us freaked out by scripts & codes. Their solution to the mailchimp integration is super easy to use, so something along those lines would be sweet.

April 18, 2013 Reply

    Kathryn Aragon

    Your welcome! I’m sure they’ll help in any way they can. Good luck!

    April 18, 2013 Reply


Thanks for this tutorial. I just integrated Unbounce with CrazyEgg and it works well.

July 18, 2013 Reply

Saji John

Crazy Egg is indeed a very reliable and useful tool for someone who needs to track the visitors’ actions on his website’s landing page. The visual representation helps the owner determine what links the users click on and where do they go from there.

September 26, 2013 Reply

Leave comment

Some HTML allowed

Get conversion optimization & A/B testing articles FREE >>>