Website Navigation: 4 Tips for Maximum Usability

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks...

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No More Guesswork: 5 Website Formats Proven to Get Resu...

Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic...

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7 Bad Reasons to Redesign Your Website

Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend...

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The 59 Second Rule: 3 Reasons Why Users Leave a Website

How long do visitors stay on your website before clicking away? According to the Nielsen Norman...

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4 Ways to Design a Sparkling Web Personality (And Boost...

Personality in web design or web design with personality… Whichever way you like to think...

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A Pro Designer Shares the Psychology of Font Choices [I...

Did you ever think that the font type you choose for your logo could say something about you and...

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Design + Copy: The Sum Is Greater Than the Parts

Sometimes the sum is greater than the parts. This is one of those times. Yes, good copy and a...

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Finding Photos Online: The Who, What, Where, and Why

By now, most companies have figured out the benefit of having a blog as part of a company website,...

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Understanding The User Experience

User experience. Not a new concept. Yet, it seems that all of us have our own ideas about it. Based...

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