The 9 Commandments of Converting Page Skimmers

Happy user in front of the monitor

Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not all website traffic is created […]

The Web Designer’s Little-Known Trick to Improving Conversion Rates – the Moment Your Site Goes Live

Robotic Wire Mesh Background

“Impossible!” I can hear you say… “You can’t improve conversion rates the minute a site gets published! You don’t even have the groundwork necessary to know what your conversion rate is!” But there is a little-known way to make sure that your site’s conversion rate starts out as strong as it can be—without the need […]

Website Redesign Victory: A Step-by-Step Guide

inforgraphic design

Going through a website redesign almost always seems like a great idea. Who wouldn’t want to freshen their brand’s online presences, create a sleeker user interface and have a website that’s way more attractive than the competition’s? That is, it seems like a good idea until you get down into the nitty-gritty details of planning […]

Are You Making These Conversion-Killing Mistakes?

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Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you no longer need to be an experienced programmer to create beautiful, functional websites. The natural result of this increase in accessibility has been a dramatic increase in website artistry. Visual designers […]

7 Simple Design Tweaks That Send Conversions Through the Roof

© Brian Jackson - Fotolia.com

There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising. You name it. But all of this is in vain if you’re not getting enough people to buy from you. So you gather your team on Skype and start strategizing. […]

Oversized Hero & Background Images: Unfounded Fad or Conversion Booster?

Taking a picture

You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using images as background is one of the hottest trends in web design. Over the last 6 months, this trend has gained major traction.  Some of the biggest companies have already implemented […]

7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

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They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re the farthest thing from a graphic designer? No problem.  Here are seven of our favorite online visualization tools that make all that data creative, fun and engaging.

Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]

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When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the job done right. You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that […]

Magnify Your Marketing Mojo with Memes – Here’s How

memes

Where would the web be without memes? Whether they inspire a chuckle or a groan, memes have become an integral part of the web landscape. The term was first used by Richard Dawkins in his 1976 book The Selfish Gene in relation to how cultural information spreads, but the concept has since been hijacked by […]