The One Page Story: Design Strategies for Creating Compelling Landing Pages

the one page story

We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and listicles. While all these forms […]

What You Need to Know About Eye Movements and Your Website

eye movements and your website

Eye movements. Have you ever thought about this? It’s not exactly the most popular topic in Internet marketing. But it is extremely important. The most basic interaction that a user has with your website is looking at it. How a user looks at your website has a profound impact upon how effectively your site communicates […]

Content May Be King, But Presentation is the Crown Prince

presentation is crown prince

Designing for higher conversions ain’t easy. Most CROs focus on tweaking their headlines, optimizing USPs and crafting compelling CTAs. Don’t get me wrong, these elements are incredibly important. Copy is after all at the heart of optimization. If you neglect to test and optimize your copy even the prettiest of landing pages won’t save you […]

Emojis and Emails, a Match Made in Heaven (Maybe)

emoji-email 590

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.

Tell Stories That Convert: How to Add Narrative to Your Site


Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

Why Ugly Website Design Often Converts (Better)

website wireframe design

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz. Despite being hideous […]

5 Lessons From A Website Update That Went Viral [Case Study]

creative website

Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

The Rise of the Live-Demo Homepage

video - feature

The days of the long-form homepage are over! Or they might be anyway… In the past few days I’ve noticed a trend being adopted, or at least being tested, by several different sites. Specifically, the format involves encouraging visitors to try their software immediately, on the homepage, without the need to create a demo account. […]

Bootstrap: Design the Ideal Experience for Your Website


Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers? The gold standard is

Could This Be the Perfect WordPress Theme?

Upfront theme, Spirit

Is there such a thing as the perfect WordPress theme? Until now, I would have told you that was impossible. But now… James Farmer, CEO of Edublogs and IncSub, recently showed me a new WordPress theme that actually took my breath away. And I have to tell you, I’m seriously considering a site redesign. (That’s […]

Smart Sales Funnels Are Coming – Are You Ready?

funnel - Fotolia_63660569 feature

The future of online marketing is arriving now… And it’s about to transform the way you sell your products and services online. But who am I and why should you care what I have to say on this topic? Well, I’m the founder of a Web marketing agency called Petovera that specializes in custom landing page and website sales […]

The Anatomy of a Website that’s Optimized for Conversions

website design feature

Conversion rate optimization is about optimizing existing traffic on your website. But what if you’re in the design phase of a new website? Can you design your website to be CRO-ready from day one—so it’s already set up to optimize your conversion rates? The key is to get the basic framework in place. The elements that […]

So It’s Finally Time To Redesign Your Website: A Checklist


As you know, your website is essentially your company’s digital salesperson. If it’s good at its job, you’ll do well. If not, you’re leaving money on the table. You may have reached the point of decision and determined it’s time to act. Time to make a change. Time to redesign your website. Wow… “redesign your […]

Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

newbie growth hacker guide calls to action

In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first […]

2 Psychological Conversion Triggers You Should Be Using To Increase Your Revenue

network tree gears

Conversions are all about psychology. There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the re-affirming and pressuring psychological factors that will make the difference between a sale or a bounce. Unfortunately, most sites overlook […]

5 Reasons Why Your Ugly Website Is Actually Okay


I know a lot of webmasters who are in panic over their ugly website. They can’t see past the garish font, tragic images, and unseemly layout. So they want to fix it. They want to redesign the website. I get that. I’m a huge proponent of great design. I pour thousands of dollars into strategic […]

3 Popular Colors for Websites – When & How to Use Them


You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on a sec. Color is important. As many marketers will tell you, color psychology has an enormous impact on how people perceive your business, how they respond to your marketing, and […]

15 Resources on Conversion Centered Design

15 resources on conversion centered design

Want to really rock website conversions? Then perhaps you should be thinking about your design. To help you, we’ve put together a list of useful recent articles addressing several aspects of this topic. Let’s dive in!

How to Impact Conversions with Rich Media


Being a CrazyEgg fan, you already know your landing page is one of the most powerful tools you have to increase high-quality conversions. It matches your message to the exact audience that should be exposed to it. And it takes virtual strangers, people who may know nothing about your product or services, and turns them […]

What’s Your Website Personality? (And How to Use It to Overcome Buyer Resistance)

buyer resistance

He finally had some interviews lined up. Jose Ayala spent the last few weeks applying for jobs. His first interview was scheduled for a Monday. He was ready and on time. He was looking to make a good first impression. And if things went well maybe he’d leave with a job. He felt he was […]

How to Develop a Persuasive Blog Design

Comb web design

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content […]

Little-Known Form Facts that can Increase Conversion Rates

optimize forms

There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone number – this isn’t a date, people! Oh, and make sure that button doesn’t say “Submit” – I’d rather not submit to anything, thank you very […]

This Simple Thing Could Be Destroying Your Conversion Rate


You thought you’d done everything right. You spent hours poring over the perfect call-to-action button, right down to color and text. You agonized over the wording of your offer and tweaked your layout to perfection. Everything looked perfectly situated to blow your conversion rate through the roof… But something’s still wrong. It’s like an itch […]

The 9 Commandments of Converting Page Skimmers

Happy user in front of the monitor

Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not all website traffic is created […]

The Web Designer’s Little-Known Trick to Improving Conversion Rates – the Moment Your Site Goes Live

Robotic Wire Mesh Background

“Impossible!” I can hear you say… “You can’t improve conversion rates the minute a site gets published! You don’t even have the groundwork necessary to know what your conversion rate is!” But there is a little-known way to make sure that your site’s conversion rate starts out as strong as it can be—without the need […]

Website Redesign Victory: A Step-by-Step Guide

inforgraphic design

Going through a website redesign almost always seems like a great idea. Who wouldn’t want to freshen their brand’s online presences, create a sleeker user interface and have a website that’s way more attractive than the competition’s? That is, it seems like a good idea until you get down into the nitty-gritty details of planning […]

Are You Making These Conversion-Killing Mistakes?

web design trend

Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like WordPress, Joomla, and more recently Squarespace mean you no longer need to be an experienced programmer to create beautiful, functional websites. The natural result of this increase in accessibility has been a dramatic increase in website artistry. Visual designers […]

7 Simple Design Tweaks That Send Conversions Through the Roof

© Brian Jackson -

There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising. You name it. But all of this is in vain if you’re not getting enough people to buy from you. So you gather your team on Skype and start strategizing. […]

Oversized Hero & Background Images: Unfounded Fad or Conversion Booster?

Taking a picture

You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using images as background is one of the hottest trends in web design. Over the last 6 months, this trend has gained major traction.  Some of the biggest companies have already implemented […]

7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

plasma lamp

They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re the farthest thing from a graphic designer? No problem.  Here are seven of our favorite online visualization tools that make all that data creative, fun and engaging.

Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]


When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the job done right. You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that […]

Magnify Your Marketing Mojo with Memes – Here’s How


Where would the web be without memes? Whether they inspire a chuckle or a groan, memes have become an integral part of the web landscape. The term was first used by Richard Dawkins in his 1976 book The Selfish Gene in relation to how cultural information spreads, but the concept has since been hijacked by […]

11 Resources to Help You Create a Flat Design Responsive Site


2014’s web design slogan might as well be “Flat is Where It’s At.” All over the web, you’ll find dozens of tutorials, elements and examples showing you how to create your own flat-style web design. But what exactly is a flat design—and why should you care? As it turns out, flat web design is just […]

3 Landing Page Resolutions for the New Year

Crowd in motion blur

It’s that time of the year again. Just a few weeks into the New Year. Your New Year resolutions are still going strong… or may be beginning to fizzle… again! But you still have new hopes for your business. Just as the long-term benefits of any personal resolution (morning workouts anyone??) do not make you stick […]

Never Redesign Your Website Without This Strategy! ESR opportunities

Since the dawn of the web age, companies have been trapped in the website redesign cycle. Every five years or so, a CXO decides the site design is looking “tired” and needs to be re-thought. Often the company pays little consideration to whether the new design will improve results. “It’s new,” they’ll think, “so it […]

How to Use Colors for More Effective Landing Pages

abstrakter gemalter Hintergund

We all know that colors play a large role in our marketing efforts, but have you ever taken a closer look at how color may be affecting your bottom line? Believe it or not, color has a powerful influence on our emotions and decision making abilities, not to mention our first impressions of everything from […]

Eye Tracking 101: How Your Eyes Move on a Website

eye tracking

Putting together a great looking website is a great start, but it is just a start. True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization. Knowing how the viewers of your site really see it can help to shine light on new and/or […]

Responsive Web Design: 6 Tips to Improve Performance and UX


2013 has seen a significant increase in the number of people turning to Responsive Web Design as a solution to deliver a consistent experience across different screen resolutions. Here’s why. Web visitors expect a similar experience regardless of the device they are using. Therefore, if a person visits your site and it is not optimized […]

5 Ways to Use Images for Better Conversions

high-converting images

“Focus on the purpose of the images, and you will turn photos from window dressing into key conversion tools” That’s how the widely recognized UX Expert, James Chudley, in his article, “How to use photos to sell more,” summarizes the way you should select high-converting images. It boils down to this: What’s the purpose of […]

23 New Resources on Optimizing for Mobile

mobile devices

Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why. Here are just a few of them. There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to them on any device, in […]

Checkout Page Design: What *Not* to Do

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be the most crucial part of […]

6 Examples of Stunning Product Photography (And How to Use Them)

product photography

Improving sales and increasing conversion rates are about much more than just websites and user experiences.  Done right, product photos can be equally compelling and persuasive. The old adage “a picture is worth a thousand words” takes on a whole new meaning online, especially since you can’t try before you buy with an online merchant. With […]

Creative Inspiration: Top 6 Apps for Designers

design apps

The rise of the smartphone brought the rise of a tongue-in-cheek saying:  “There’s an app for that.” But there probably is an app for that. We have seen technology develop to the point where our phones can now do our work for us — or at the very least, help us get it done quickly […]

5 Tricks for a More Sharable, More Engaging Website

people sharing puzzle pieces

Communication is a central aspect of most—if not of all—websites. It can be either one-way or two-way, and it happens on many different levels. Back in the days when the Internet was new, online communication was basically limited to providing information on one side and consuming it on the other. There was little or no […]

Website Navigation: 4 Tips for Maximum Usability

website navigation

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks would be the doors. What does that mean? You don’t want people to get stuck anywhere on your website. So you should always make sure they know how to get from place to place easily and efficiently. This article will discuss […]

No More Guesswork: 5 Website Formats Proven to Get Results


Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

7 Bad Reasons to Redesign Your Website


Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend on new websites. Even worse are the reasons we hear from designers, trying to justify the (sometimes questionable) ways they’re bringing in paychecks. The only problems a basic redesign can fix are design problems. But the problems […]

The 59 Second Rule: 3 Reasons Why Users Leave a Website


How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if you haven’t generated interest in […]

4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)

Happy funny people with balls. Isolated over white background.

Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity and importance over the last couple of years. The web becomes more and more important in our personal and professional lives. Not only do we spend more time online than […]