Emojis and Emails, a Match Made in Heaven (Maybe)

emoji-email 590

I don’t like emojis. There, I said it. I think they’re juvenile and ugly, but whenever I say as much I get called a fun sponge.

Tell Stories That Convert: How to Add Narrative to Your Site

Rdio

Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

Why Ugly Website Design Often Converts (Better)

website wireframe design

“Ugly websites convert better than pretty websites.” Anyone who has been around marketing or conversion optimization for long has heard that. It’s a very simplistic view of website design, but it’s not completely incorrect. The typical “ugly” website looks like it was designed 10 years ago by a high school computer whiz. Despite being hideous […]

5 Lessons From A Website Update That Went Viral [Case Study]

creative website

Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

The Rise of the Live-Demo Homepage

video - feature

The days of the long-form homepage are over! Or they might be anyway… In the past few days I’ve noticed a trend being adopted, or at least being tested, by several different sites. Specifically, the format involves encouraging visitors to try their software immediately, on the homepage, without the need to create a demo account. […]

Bootstrap: Design the Ideal Experience for Your Website

Bootstrap-feature

Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers? The gold standard is

Could This Be the Perfect WordPress Theme?

Upfront theme, Spirit

Is there such a thing as the perfect WordPress theme? Until now, I would have told you that was impossible. But now… James Farmer, CEO of Edublogs and IncSub, recently showed me a new WordPress theme that actually took my breath away. And I have to tell you, I’m seriously considering a site redesign. (That’s […]

Smart Sales Funnels Are Coming – Are You Ready?

funnel - Fotolia_63660569 feature

The future of online marketing is arriving now… And it’s about to transform the way you sell your products and services online. But who am I and why should you care what I have to say on this topic? Well, I’m the founder of a Web marketing agency called Petovera that specializes in custom landing page and website sales […]

The Anatomy of a Website that’s Optimized for Conversions

website design feature

Conversion rate optimization is about optimizing existing traffic on your website. But what if you’re in the design phase of a new website? Can you design your website to be CRO-ready from day one—so it’s already set up to optimize your conversion rates? The key is to get the basic framework in place. The elements that […]