5 Lessons From A Website Update That Went Viral [Case Study]

creative website

Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

The Rise of the Live-Demo Homepage

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The days of the long-form homepage are over! Or they might be anyway… In the past few days I’ve noticed a trend being adopted, or at least being tested, by several different sites. Specifically, the format involves encouraging visitors to try their software immediately, on the homepage, without the need to create a demo account. […]

Bootstrap: Design the Ideal Experience for Your Website

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Usability is a big part of conversion rate optimization, so it pays to get it right. You’ve got to design pages that are easy to use and keep people engaged. Otherwise, how will you get them to browse your site and respond to offers? The gold standard is

Could This Be the Perfect WordPress Theme?

Upfront theme, Spirit

Is there such a thing as the perfect WordPress theme? Until now, I would have told you that was impossible. But now… James Farmer, CEO of Edublogs and IncSub, recently showed me a new WordPress theme that actually took my breath away. And I have to tell you, I’m seriously considering a site redesign. (That’s […]

Smart Sales Funnels Are Coming – Are You Ready?

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The future of online marketing is arriving now… And it’s about to transform the way you sell your products and services online. But who am I and why should you care what I have to say on this topic? Well, I’m the founder of a Web marketing agency called Petovera that specializes in custom landing page and website sales […]

The Anatomy of a Website that’s Optimized for Conversions

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Conversion rate optimization is about optimizing existing traffic on your website. But what if you’re in the design phase of a new website? Can you design your website to be CRO-ready from day one—so it’s already set up to optimize your conversion rates? The key is to get the basic framework in place. The elements that […]

So It’s Finally Time To Redesign Your Website: A Checklist

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As you know, your website is essentially your company’s digital salesperson. If it’s good at its job, you’ll do well. If not, you’re leaving money on the table. You may have reached the point of decision and determined it’s time to act. Time to make a change. Time to redesign your website. Wow… “redesign your […]

Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

newbie growth hacker guide calls to action

In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first […]

2 Psychological Conversion Triggers You Should Be Using To Increase Your Revenue

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Conversions are all about psychology. There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the re-affirming and pressuring psychological factors that will make the difference between a sale or a bounce. Unfortunately, most sites overlook […]