What The Heck Is User Experience And Why Do You Need It?

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Are you wondering what all the User Experience fuss is about? User Experience (UX) is somewhat of an elusive notion with many different definitions, even amongst the UX community themselves. There is user experience involved in all product and service design however my focus here is purely on digital user experience (e.g. websites, intranets, applications, […]

6 Ways To Optimize Your eCommerce Checkout

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Unfortunately, most eCommerce websites don’t do checkout very well. I believe this is mainly because the website owners business objectives have been put before the needs and wants of the customer. There are many things one can do to ensure we focus on the customers needs and change our checkout process accordingly, so I’ve listed […]

How The Role Of The Graphic Designer Must Change On The New Web

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Design aesthetics are important but when they compromise usability, it’s customers and ultimately your bottom line that will suffer. For those who have been working with the web since the nineties, you’ll remember that in its infancy, building ‘web pages’ was to many a dark art, and afforded those versed in the practice some respect… […]

Everything I Needed To Know About User Experience I Learned In A Restaurant

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User Experience design is full of talented professionals from every corner of the digital age. Some are behavioral psychologists, some are graphic designers and some are developers… the list goes on and on. Me? I learned everything I need to know about User Experience from working in a restaurant. The web business, just like a […]

How To Use Analytics To Make Smart Decisions About A Web Redesign

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There have never been as many different devices capable of using the Internet as there are today. Tomorrow there will be more. Forward thinking web site owners and developers are racing to provide an experience that caters for phones and tablets and their high-resolution ‘retina’ variants. Meanwhile screen sizes and technologies are just as likely […]

Six Rule-Breaking Websites That Defy The Design Grid

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Having a solid grid system is foundational to good design – web or otherwise. The grid was first widely recognized in the 1950s when the International Typographic Style, or Swiss Style, was adopted by many designers. “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer […]

20 Amped Up Musician Websites That Keep Fans Engaged

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Many musicians put their soul into their music, and it’s only appropriate that this energy be carried over to their website. While this is an artists chance to put their best foot forward and get viewers interested in their music, they should tread lightly when it comes to flash-based websites, splash pages, and music that […]

3 Ways Color Gives Meaning To Design

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Color is one of the most important design elements, if not the most important. Research from the Institute for Color Research reveals people make a subconscious judgment about an environment or product within 90 seconds of initial viewing, and between 62% and 90% of that assessment is based on color alone. Whether intentional or not, […]

9 Web Design And Marketing Lessons Daddy Learned At The Grocery Store

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Yep, I’m that guy. The daddy that has a 2 year-old strapped into a grocery shopping cart that looks like a car.  And god bless those goofy, oversized shopping carts.  They keep my kids entertained for 10 minutes of my 40 minute sprint through the grocery store every weekend. I want zero friction in my […]