How To Design Mental Models That Create a Superior User Experience

mental-models

“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if you’re going to get the […]

Can A “Mobile First” Responsive Web Design Boost Your Sales?

mobile-first-responsive-design

Your website analytics will prove it.  The world has gone mobile. And smart marketers and web designers are going responsive. Responsive design is a new trend in web design that uses a fluid and flexible layout. Websites are developed in HTML and through CSS3 media queries you can adapt your entire website for particular devices […]

How To Use Customer Data and Website Analytics To Create a Stellar User Experience

customer-analytics

Do you know who your customers are, where they live, their age group or spending patterns? Do you know which of them are the most profitable, or the most active on your website – and do you know why? If you haven’t answered yes to all of these questions, read on – because understanding this […]

What The Heck Is User Experience And Why Do You Need It?

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Are you wondering what all the User Experience fuss is about? User Experience (UX) is somewhat of an elusive notion with many different definitions, even amongst the UX community themselves. There is user experience involved in all product and service design however my focus here is purely on digital user experience (e.g. websites, intranets, applications, […]

6 Ways To Optimize Your eCommerce Checkout

web-design-marketing-lessons

Unfortunately, most eCommerce websites don’t do checkout very well. I believe this is mainly because the website owners business objectives have been put before the needs and wants of the customer. There are many things one can do to ensure we focus on the customers needs and change our checkout process accordingly, so I’ve listed […]

How The Role Of The Graphic Designer Must Change On The New Web

role-of-graphic-designer

Design aesthetics are important but when they compromise usability, it’s customers and ultimately your bottom line that will suffer. For those who have been working with the web since the nineties, you’ll remember that in its infancy, building ‘web pages’ was to many a dark art, and afforded those versed in the practice some respect… […]

Everything I Needed To Know About User Experience I Learned In A Restaurant

user-experience-restaurant

User Experience design is full of talented professionals from every corner of the digital age. Some are behavioral psychologists, some are graphic designers and some are developers… the list goes on and on. Me? I learned everything I need to know about User Experience from working in a restaurant. The web business, just like a […]

How To Use Analytics To Make Smart Decisions About A Web Redesign

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There have never been as many different devices capable of using the Internet as there are today. Tomorrow there will be more. Forward thinking web site owners and developers are racing to provide an experience that caters for phones and tablets and their high-resolution ‘retina’ variants. Meanwhile screen sizes and technologies are just as likely […]

Six Rule-Breaking Websites That Defy The Design Grid

websites-that-break-the-grid

Having a solid grid system is foundational to good design – web or otherwise. The grid was first widely recognized in the 1950s when the International Typographic Style, or Swiss Style, was adopted by many designers. “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer […]