What Is Information Architecture (IA) And How Can It Increase Sales?

What Is Information Architecture

What is Information Architecture (IA)? Here is the boring schoolbook definition… IA is the categorization of information into a coherent structure that people can understand quickly. Translation:  IA helps people find stuff on your website. It connects people to the content they’re looking for at a particular point in time. Solid IA takes into account […]

7 Reasons Your Bounce Rate Is High (And how to reduce it)

Reasons Your Bounce Rate Is High

Are you seeing high bounce rates on your website? The Bounce Rate, as defined by Google Analytics, is the number of people entering a page and exiting from that same page.  High bounce rates are not always a bad thing.  After all, if your site visitors are finding exactly what they need on the page […]

Get The Action You Want On Your Website Using These Four Visual Cues

visual-cues

Not seeing the action you want on your website? If you’re not leading your website visitors to take specific actions, they’ll just randomly browse through your pages, look at odd text and icons, then leave without buying anything. The good news is that, if you carefully direct your user’s experience through your site, you can […]

How To Design Mental Models That Create a Superior User Experience

mental-models

“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if you’re going to get the […]

Can A “Mobile First” Responsive Web Design Boost Your Sales?

mobile-first-responsive-design

Your website analytics will prove it.  The world has gone mobile. And smart marketers and web designers are going responsive. Responsive design is a new trend in web design that uses a fluid and flexible layout. Websites are developed in HTML and through CSS3 media queries you can adapt your entire website for particular devices […]

How To Use Customer Data and Website Analytics To Create a Stellar User Experience

customer-analytics

Do you know who your customers are, where they live, their age group or spending patterns? Do you know which of them are the most profitable, or the most active on your website – and do you know why? If you haven’t answered yes to all of these questions, read on – because understanding this […]

What The Heck Is User Experience And Why Do You Need It?

role-of-graphic-designer

Are you wondering what all the User Experience fuss is about? User Experience (UX) is somewhat of an elusive notion with many different definitions, even amongst the UX community themselves. There is user experience involved in all product and service design however my focus here is purely on digital user experience (e.g. websites, intranets, applications, […]

6 Ways To Optimize Your eCommerce Checkout

web-design-marketing-lessons

Unfortunately, most eCommerce websites don’t do checkout very well. I believe this is mainly because the website owners business objectives have been put before the needs and wants of the customer. There are many things one can do to ensure we focus on the customers needs and change our checkout process accordingly, so I’ve listed […]

How The Role Of The Graphic Designer Must Change On The New Web

role-of-graphic-designer

Design aesthetics are important but when they compromise usability, it’s customers and ultimately your bottom line that will suffer. For those who have been working with the web since the nineties, you’ll remember that in its infancy, building ‘web pages’ was to many a dark art, and afforded those versed in the practice some respect… […]