7 Top Live Chat Software Solutions Reviewed

livechat1

You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your business. Every software has its pros and cons, both for operators and customers.  In this post, we’ll take a […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

customer engagement

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]

4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)

Happy funny people with balls. Isolated over white background.

Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity and importance over the last couple of years. The web becomes more and more important in our personal and professional lives. Not only do we spend more time online than […]

Understanding The User Experience

user experience

User experience. Not a new concept. Yet, it seems that all of us have our own ideas about it. Based on definitions I compile from a Google search, UX describes the individual perception, thoughts, and responses with respect to a product, system, or service. It’s how we feel and think about, and how we perceive […]

5 Key Principles Of Good Website Usability

local search

It’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less […]

How To Diagnose Costly Website Problems For Just $29

Diagnose Website Problems

Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human being interacts with your website. Enter UserTesting.com. For as little as $29 (and often within a couple of hours of ordering) you will receive a video of a real person […]

What Is Information Architecture (IA) And How Can It Increase Sales?

What Is Information Architecture

What is Information Architecture (IA)? Here is the boring schoolbook definition… IA is the categorization of information into a coherent structure that people can understand quickly. Translation:  IA helps people find stuff on your website. It connects people to the content they’re looking for at a particular point in time. Solid IA takes into account […]

7 Reasons Your Bounce Rate Is High (And how to reduce it)

Reasons Your Bounce Rate Is High

Are you seeing high bounce rates on your website? The Bounce Rate, as defined by Google Analytics, is the number of people entering a page and exiting from that same page.  High bounce rates are not always a bad thing.  After all, if your site visitors are finding exactly what they need on the page […]

Get The Action You Want On Your Website Using These Four Visual Cues

visual-cues

Not seeing the action you want on your website? If you’re not leading your website visitors to take specific actions, they’ll just randomly browse through your pages, look at odd text and icons, then leave without buying anything. The good news is that, if you carefully direct your user’s experience through your site, you can […]