23 New Resources on Optimizing for Mobile

mobile devices

Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why. Here are just a few of them. There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to them on any device, in […]

Checkout Page Design: What *Not* to Do

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be the most crucial part of […]

5 Tricks for a More Sharable, More Engaging Website

people sharing puzzle pieces

Communication is a central aspect of most—if not of all—websites. It can be either one-way or two-way, and it happens on many different levels. Back in the days when the Internet was new, online communication was basically limited to providing information on one side and consuming it on the other. There was little or no […]

Website Navigation: 4 Tips for Maximum Usability

website navigation

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks would be the doors. What does that mean? You don’t want people to get stuck anywhere on your website. So you should always make sure they know how to get from place to place easily and efficiently. This article will discuss […]

21 (Mostly) Free Web Usability Tools You Can’t Do Without

tools

What’s web usability and as a marketer, why should you care? Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. When it comes to web usability the acknowledged guru—a term that’s […]

The Apple Standard: 6 Guiding Principles for a Better Web Experience

apple development

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that this company puts into everything […]

7 Top Live Chat Software Solutions Reviewed

livechat1

You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your business. Every software has its pros and cons, both for operators and customers.  In this post, we’ll take a […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

customer engagement

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]

4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)

Happy funny people with balls. Isolated over white background.

Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity and importance over the last couple of years. The web becomes more and more important in our personal and professional lives. Not only do we spend more time online than […]