Checkout Page Design: What *Not* to Do

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to...

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5 Tricks for a More Sharable, More Engaging Website

Communication is a central aspect of most—if not of all—websites. It can be either one-way or...

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Website Navigation: 4 Tips for Maximum Usability

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks...

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21 (Mostly) Free Web Usability Tools You Can’t Do...

What’s web usability and as a marketer, why should you care? Content marketing and social...

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The Apple Standard: 6 Guiding Principles for a Better W...

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that...

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7 Top Live Chat Software Solutions Reviewed

You already know how live chat software can increase conversion rates when used correctly. But what...

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3 Ways Live Chat Software Can Improve Your Conversion R...

If used correctly and as part of your overall customer service plan, live chat software has the...

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4 Ways to Design a Sparkling Web Personality (And Boost...

Personality in web design or web design with personality… Whichever way you like to think...

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Understanding The User Experience

User experience. Not a new concept. Yet, it seems that all of us have our own ideas about it. Based...

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