When Fear-Based Marketing Stops Working, Try This Inste...

If you have any copywriting training, you’ve probably been taught to find the emotional “pain...

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23 New Resources on Optimizing for Mobile

Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why....

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Checkout Page Design: What *Not* to Do

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to...

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5 Tricks for a More Sharable, More Engaging Website

Communication is a central aspect of most—if not of all—websites. It can be either one-way or...

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Website Navigation: 4 Tips for Maximum Usability

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks...

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21 (Mostly) Free Web Usability Tools You Can’t Do...

What’s web usability and as a marketer, why should you care? Content marketing and social...

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The Apple Standard: 6 Guiding Principles for a Better W...

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that...

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7 Top Live Chat Software Solutions Reviewed

You already know how live chat software can increase conversion rates when used correctly. But what...

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3 Ways Live Chat Software Can Improve Your Conversion R...

If used correctly and as part of your overall customer service plan, live chat software has the...

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