Make Your Business Website Unforgettable with These 12 Tips

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Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the “most watched automotive commercial on Youtube ever!”—features Jean-Claude Van Damme doing the splits between two reversing trucks! This is something never done before and something you won’t soon forget … Plus, after watching the video demonstration, you’ll likely remember “the […]

The Emotional Journey: Moving Customers Toward the Sale

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This is the fourth article in a five-part series on website conversion. To improve website conversion, you need to provide an emotional journey for visitors. Let’s explore. Emotion is messy, contradictory… and true. ~Nigella Lawson Merchants long ago realized that the act of purchasing is an emotional experience. The emotional level rises throughout the shopping […]

Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]

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When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the job done right. You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that […]

Eye Tracking 101: How Your Eyes Move on a Website

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Putting together a great looking website is a great start, but it is just a start. True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization. Knowing how the viewers of your site really see it can help to shine light on new and/or […]

10 Ways to Speed Up Your Website – and Improve Conversion by 7%

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Think the speed of your website doesn’t matter? Think again. A 1-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (source: Aberdeen Group) Amazon found this to be true, reporting increased revenue of 1% for every 100 milliseconds improvement to their site speed. (source: Amazon) […]

3 Unconventional Ways to Boost E-Commerce Traffic & Sales

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Online marketing is a complex and ever-changing world. As new media platforms emerge and technology advances, people interact with the web in new and diverse ways. And while this can make it a challenge to run an online e-commerce business, it doesn’t have to be overwhelming. There are many ways to improve upon your strategies […]

Responsive Web Design: 6 Tips to Improve Performance and UX

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2013 has seen a significant increase in the number of people turning to Responsive Web Design as a solution to deliver a consistent experience across different screen resolutions. Here’s why. Web visitors expect a similar experience regardless of the device they are using. Therefore, if a person visits your site and it is not optimized […]

Phostir: The Traffic Light Usability Testing Tool

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Can a traffic light system help you troubleshoot and resolve web usability issues? That’s what Phostir promises. It was recently featured in our roundup of web usability tools and I decided to take it for a full test drive to see how it worked. Let’s get one thing out of the way early. The name […]

When Fear-Based Marketing Stops Working, Try This Instead

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If you have any copywriting training, you’ve probably been taught to find the emotional “pain button” of your prospect … and push it until they’re practically begging for your solution. While this technique is actually quite effective to capture attention and get sales, if you’re using it too much, you may be hurting your repeat […]