Speed Killing Conversions? Here’s How to Find Out

Slow speed kills conversions

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]

The Dynamics of Screen Size and Resolution for Conversion

Screen Resolution Stats

Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. You see, all CRO comes down to one, simple goal: to let people do what they want on your website as simply, smoothly, and as best they can. In other words, to get them to click. And to get them to click, you […]

Using Customer Insights To Give People What They Want

Happy funny people with balls. Isolated over white background.

One of the biggest problems conversion optimizers are facing today is their inability to properly utilize customer insights to provide a personalized and unique user experience. Today’s consumers crave a personal touch and usually become loyal

3 Easy-to-Fix Errors Killing Your Conversions Right Now

usability errors

Regular testing and tweaking should be standard practice for every business owner. Regardless of how well your site is performing, it can probably do even better. But let’s take a step back from tweaking (not to be confused with twerking — although you should probably step back from that too) for conversions for a moment, […]

7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

Online banking concept

Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]

The Conversion Optimization Guide to User Intent

Young Man with Magnifying Glass

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take a fresh look at user […]

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]

9 Simple Yet Effective Tips to Capitalize on Eye-Tracking Insights

eye beauty tracking

You might think you’ve made the best website, product design or advertising campaign of all time. At the end of the day, however, it really doesn’t matter what you think. Instead, it matters how your customers respond. In this light, understanding how your customers view your websites, advertisements and product designs can be integral to […]

Troubleshoot User Experience (UX) for Better Conversions

Comb web design

User experience (UX)—it’s all about how easy it is for people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on […]