Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]

9 Simple Yet Effective Tips to Capitalize on Eye-Tracking Insights

eye beauty tracking

You might think you’ve made the best website, product design or advertising campaign of all time. At the end of the day, however, it really doesn’t matter what you think. Instead, it matters how your customers respond. In this light, understanding how your customers view your websites, advertisements and product designs can be integral to […]

Troubleshoot User Experience (UX) for Better Conversions

Comb web design

User experience (UX)—it’s all about how easy it is for people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on […]

What’s Your Website Personality? (And How to Use It to Overcome Buyer Resistance)

buyer resistance

He finally had some interviews lined up. Jose Ayala spent the last few weeks applying for jobs. His first interview was scheduled for a Monday. He was ready and on time. He was looking to make a good first impression. And if things went well maybe he’d leave with a job. He felt he was […]

Dissecting Popup Anatomy: What Works & What Hurts Your Bottom Line

popup anatomy

Popups get a bad rap. To put it bluntly, people hate them. There’s almost nothing online that’s more annoying than something getting in your way, interrupting your research, FORCING you to take time out just to close a window. Or worse—signing up for an email list you don’t care about just to keep reading. Sure, […]

Branding & Conversion: Lessons From A Local Mechanic

Hand with wrench. Auto mechanic.

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]

Personalized Landing Pages: Key to Customer Satisfaction & Conversion

personalized landing pages

The more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.) What if you could […]

Winning The War Against User Anxiety and How to Increase Conversions

anxiety

Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you were unaware of it. Anxiety is one of the greatest sources of friction and loss of revenue in ecommerce today. If you’re a marketer, you have an interest in increasing […]

7 Simple Design Tweaks That Send Conversions Through the Roof

© Brian Jackson - Fotolia.com

There are many elements to an online business. There is the website and a regularly updated blog. There’s a sales funnel, marketing, social media, advertising. You name it. But all of this is in vain if you’re not getting enough people to buy from you. So you gather your team on Skype and start strategizing. […]