3 Easy-to-Fix Errors Killing Your Conversions Right Now

usability errors

Regular testing and tweaking should be standard practice for every business owner. Regardless of how well your site is performing, it can probably do even better. But let’s take a step back from tweaking (not to be confused with twerking — although you should probably step back from that too) for conversions for a moment, […]

7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

Online banking concept

Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]

How to Strategically Target User Intent for Higher Conversions

Young Man with Magnifying Glass

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take a fresh look at user […]

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]

9 Simple Yet Effective Tips to Capitalize on Eye-Tracking Insights

eye beauty tracking

You might think you’ve made the best website, product design or advertising campaign of all time. At the end of the day, however, it really doesn’t matter what you think. Instead, it matters how your customers respond. In this light, understanding how your customers view your websites, advertisements and product designs can be integral to […]

Troubleshoot User Experience (UX) for Better Conversions

Comb web design

User experience (UX)—it’s all about how easy it is for people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on […]

What`s Your Website Personality? (And How to Use It to Overcome Buyer Resistance)

buyer resistance

He finally had some interviews lined up. Jose Ayala spent the last few weeks applying for jobs. His first interview was scheduled for a Monday. He was ready and on time. He was looking to make a good first impression. And if things went well maybe he’d leave with a job. He felt he was […]

The Do’s & Don’t’s of Popup Anatomy & Getting Better Leads

popup anatomy

Popups get a bad rap. To put it bluntly, people hate them. There’s almost nothing online that’s more annoying than something getting in your way, interrupting your research, FORCING you to take time out just to close a window. Or worse—signing up for an email list you don’t care about just to keep reading. Sure, […]

Branding & Conversion: Lessons From A Local Mechanic

Hand with wrench. Auto mechanic.

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]