A/B Testing

Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

5 Schoolboy Errors That Ruin Your Split Test Results

jargon

Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but can you really place all of your trust in split testing? I know I’m preaching to the choir here and don’t need to outline the usefulness of a decent A/B […]

5 Split Testing Tactics You Can’t Ignore

AB testing A?B split comparison web conversion test

Do you know what separates the pro split testers from the wannabes? It’s knowing what needs to be split tested and when to do it.

Your Step-by-Step Guide to A/B Testing with Google Analytics

ab testing analytics feature

A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong.

The A/B and Cs of Email Campaign Testing

ab testing emails feature

The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring […]

A Google Decision That Could Be Great News for A/B Testers

news update

On the surface, Google doesn’t appear to have a particularly close relationship with split testing. They offer a split testing feature built into Google Analytics (that many marketers are oblivious to), but it’s not the fanciest thing in the world. It allows you to

3 Metrics You Must Know to Optimize Your Paid Traffic

Facebook Ads

There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know what they mean or how they can guide your strategy. If that’s you, I’m going to clear that up for you in this article. I’ll show you how to use […]

An Epic Landing Page Makeover That Debunked 3 Landing Page “Best Practices”

Stop Doing What Doesn't work on a cork notice board

If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with valuable content. Everyone seems to have best practices figured out, so why reinvent the wheel? Tell me what works — I’ll […]

6 Must-Know Tips for Successful A/B Testing

website testing

Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which […]