A/B Testing

How The Matrix Taught us to Increase Revenue Despite Ad Blockers

How The Matrix Taught us to Increase Revenue Despite Ad Blockers

Today’s post is a guest contribution that provides an interesting perspective on website testing from businesses that generate advertising revenue. Remember that scene from the Matrix? Cypher and Agent Smith are having dinner at a restaurant. A fine steak is followed up by an expensive cigar, and Cypher tells Agent Smith that “ignorance is bliss.” […]

7 Laws of Split Testing That Most People Completely Ignore

7 Laws of Split Testing That Most People Completely Ignore

Ah, split testing. We love it. We swear by it. We do it. We tell other people to do it. We learn from it. We read case studies about it. And sometimes, we completely blow it. A/B testing is not quite as easy as buying some software, making some changes, and running a test. If […]

What’s In Store For The Future Of Split Testing?

future of split testing

I started writing this post on October 21st (2015), also known as Back To The Future Day. For those not in the know, this is the day that Marty McFly and Doc Brown travel through time to—at the time of filming—the distant future. This seemed like a nice time to start thinking about the future […]

When Should You Stop an A/B Test?

stop ab test

So you’re running A/B tests like a good marketer should. But when are you declaring a test “done”? Is it when you reach 100 conversions per variation? No. Is it when you hit 95% statistical significance? No. Is it whenever the testing tool tells you? No. All of these are very common misconceptions. Let’s tackle […]

A/B Test Mining: 4 Places to Find Meaningful Test Ideas

AB Test Mining

It can be hard to figure out why customers buy from a website and what turns them off. Did they buy because your buyer path through your website was done well, and they were ready to click the Buy button? Or were they turned off by something simple like your font choice because it was […]

Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

5 Schoolboy Errors That Ruin Your Split Test Results


Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but can you really place all of your trust in split testing? I know I’m preaching to the choir here and don’t need to outline the usefulness of a decent A/B […]

5 Split Testing Tactics You Can’t Ignore

AB testing A?B split comparison web conversion test

Do you know what separates the pro split testers from the wannabes? It’s knowing what needs to be split tested and when to do it.

Your Step-by-Step Guide to A/B Testing with Google Analytics

ab testing analytics feature

A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong.

The A/B and Cs of Email Campaign Testing

ab testing emails feature

The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat in our webinar today, featuring […]

A Google Decision That Could Be Great News for A/B Testers

news update

On the surface, Google doesn’t appear to have a particularly close relationship with split testing. They offer a split testing feature built into Google Analytics (that many marketers are oblivious to), but it’s not the fanciest thing in the world. It allows you to

3 Metrics You Must Know to Optimize Your Paid Traffic

Facebook Ads

There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know what they mean or how they can guide your strategy. If that’s you, I’m going to clear that up for you in this article. I’ll show you how to use […]

An Epic Landing Page Makeover That Debunked 3 Landing Page “Best Practices”

Stop Doing What Doesn't work on a cork notice board

If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with valuable content. Everyone seems to have best practices figured out, so why reinvent the wheel? Tell me what works — I’ll […]

6 Must-Know Tips for Successful A/B Testing

website testing

Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which […]

How to Cheat at A/B Testing (And Win)

Justice scale on blue background

A/B testing isn’t for the faint of heart. So every CRO is looking for cheats—simple ways to get great results with minimal effort. Let me start with the obvious. The best way to cheat in A/B testing is to not cut corners. If you’re looking for quick ways to get out of putting in heavy […]

How A 10,000 Year Old Habit Boosted Sales by 114% (Pay Attention To The ‘Sneaky Decoy’ Trick As Well)


We’ve only recently started experimenting with this tactic, but each time we use it, the results completely blow our minds. We wrote about it briefly, and the next thing we knew was Neil Patel asked us if we would share here. Of course, we said, “We’d love to!” So here’s something you can literally take […]

7 Important A/B Testing Rules to Follow to Raise Conversion Rates

false balance

A/B testing is gaining in popularity and is something a lot of businesses are considering as a way to generate more revenue. The reason is simple. By improving conversion rates, websites generate more orders at a lower cost per acquisition. This means better results for the same amount spent on advertising. It’s really a no […]

So It’s Finally Time To Redesign Your Website: A Checklist


As you know, your website is essentially your company’s digital salesperson. If it’s good at its job, you’ll do well. If not, you’re leaving money on the table. You may have reached the point of decision and determined it’s time to act. Time to make a change. Time to redesign your website. Wow… “redesign your […]

Never A/B Test Without Doing These 2 Things First

A/B Testing Featured

“Give me six hours to chop down a tree, and I’ll spend the first four sharpening the ax.” That quote, made famous by Abraham Lincoln, tells us a lot about how we should approach any A/B test… In fact, as Michael Aagaard points out in an Unbounce article: Running a series of random A/B tests […]

How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

heatmap 1

Think about the last time you had an intense disagreement with a close friend or partner. Can you think of one? Remember the most intense part of the fight. At some point this person might have said, “Nevermind. It’s fine.” But, it wasn’t fine. You both knew it. Yeah, you know what I’m talking about. […]

The 5 Times When You Absolutely Must do A/B Testing

testing - placeit- feature

The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry 38% of companies are doing A/B testing. There’s obviously a problem here. What I’m proposing in this article are five times when you absolutely must do A/B testing. The five […]

Test Your Call to Action to Boost Conversions by 13%

call to action testing can be overwhelming

I came across an article recently called, “71 Things to A/B Test.” While this article is an amazing resource—stuffed with great ideas for what to test—it’s a little overwhelming… 71 things?! Eck! Where do you start? Especially if you’re a small business, operating without a full-time conversion optimization team, or an independent blogger? Where do […]

6 Banner Ad Split Tests To Try Right Now

banner ad - placeit-feature

Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was […]

How to Run a Successful A/B Test on Your Landing Page


A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates, higher open rates and clickthrough rates and, most importantly, more sales. As beneficial as it is, it’s surprising that most marketers have never tried A/B testing. It’s generally seen as too difficult and time consuming, so it’s always put off for another […]

3 A/B Testing Pitfalls to Avoid


When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things like “qualitative data,” “confidence level,” and “statistically significant,” just to name a few. If you’re a small business owner—or tight on resources—maybe you’re avoiding A/B testing because you think it’s just too complicated…

Start A/B Testing Today with 5 Simple Steps


It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. But, did you know that not running the proper tests could be just as bad—or worse—than guessing? For instance, let’s […]

How to Choose the Right Testing Software For Your Business


If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that thorough testing is paramount to your web business’ success. Every customer base is unique, and winning marketing victories depends on understanding the users visiting your website each and every day. You might be intuitive (or lucky) enough […]

How One SaaS Company Raised Pricing Page Conversions 310%

better results

Figuring out how to price your SaaS product is difficult. It relies on customer segmentation and profitability analysis, and then, when you’ve finally optimized your pricing strategy, clear, effective communication. That’s the part where we were stuck. As anyone who’s ever worked on a SaaS pricing page knows, it’s incredibly tricky to communicate value and […]

8 Easily Avoidable Mistakes That Will Ruin Your Landing Page Tests


Talk to any conversion expert (like me), and you’ll hear them chanting the same song:  “Test, test, test, test.” It’s monotone, boring, and probably annoying. But it’s the only way to improve your conversion rates. The truth about testing is that it’s hard and slow, and you’ll encounter challenge, frustration, and the familiar feeling of […]

9 PPC Tools That’ll Give You a Leg Up on the Competition

Business Graph

In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that will help give you an edge in the set up, management and optimization of PPC campaigns… either by saving you time, making your job easier and/or providing revealing data most […]

3 Research Studies That Reveal Smarter Pricing Tactics

Smarter Pricing Tactics

It might be the easiest way to make an instant impact on your bottom line.  Tinkering with your prices. Pricing your products is an insanely important part of maximizing your sales, yet many times entrepreneurs are comfortable going with their “gut” on pricing. That’s unfortunate, because there are numerous techniques that entrepreneurs can utilize that […]

3 Landing Page Testing Barriers And How To Overcome Them

Overcoming Landing Page Testing Barriers

So, you’re not testing. You aren’t looking at heat map data like Crazy Egg provides.  You aren’t running Google Website Optimizer. And, I think I know why.  If you aren’t testing, I am going to go out on a limb and say that it is because of one of the three barriers below. Barrier 1:  […]

Crystal Meth Vision Reveals the Secret Power of Google AdWords

Cheap Internet Marketing Testing Method

I got my start in Internet marketing because of drugs. Before you get the wrong idea though, it’s not how you think. See, I was president of a small drug testing company that sold a CSI-like device called DrugWipe. With DrugWipe you swipe a surface and within 5 minutes tell if someone who had touched […]