Everybody knows how social media marketing works. They know that people use social networks to connect, that it’s all about getting shared, that there are no more gatekeepers, and that if users love their content, it’s going to dominate on social media. Or more accurately, that’s what they think they know. Because it turns out […]
Quora is like the mature, authoritative big brother of Yahoo Answers. On this platform, users can ask questions, tag them by a number of self-defined categories, and answer. Plus, there’s no longer the issue of getting dubious answers from rockerdude3628—users are required to verify their names and can add bylines identifying their expertise in the […]
Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead generation and search engine optimization. His latest book in the growing “Ultimate Series” for business is the Ultimate Guide to Twitter for Business. In this interview we focus on how to effectively use Twitter to not just get more followers, but […]
When we’re marketing online, there are three issues that concern us above all others (OK, maybe not more than world peace). These are: How to find good content to share with our audiences. Which tools to use to share that content. How to figure out our reach when we share it. I don’t know about […]
In this article I am going to show you how I built an Instagram account to a few thousand cult followers in a few months. The exciting part? It is easy to do and you can literally create a following in a few months.
If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]
Social media accounts and pages can resemble video games—some are truly entertaining and fun, while others make you bored and sleepy. I think there should be a way social media managers can learn a thing from video games to make their accounts and pages more captivating. So with that in mind, let’s review some common […]
By the time you read this, Google’s RSS reader will be gone. Over the years millions of people (including many marketers and journalists) have used Google Reader to follow their favorite blogs and to collect, save and share the content they love, but now that’s come to an end. Thankfully, RSS itself isn’t going anywhere, […]
Content curation was one of the big buzzwords of 2012. Halfway through 2013, people are still talking about it. But what exactly is content curation and how can it help you as a marketer?