How to Kill Your Frankenstein-Like Marketing Campaign Today

engrenages

“It’s alive!” Or is it? Just because your marketing campaign has as many parts as Frankenstein’s monster, that doesn’t mean it’s working. In fact, you may be stretched way too thin. It’s something that happens to many marketers, especially with new social media sites and promotional channels springing up every day. If you have created […]

4 Big Things You Thought You Knew About Social Media

Bored looking male computer operator

Everybody knows how social media marketing works. They know that people use social networks to connect, that it’s all about getting shared, that there are no more gatekeepers, and that if users love their content, it’s going to dominate on social media. Or more accurately, that’s what they think they know. Because it turns out […]

Are You Using Quora in Your Social Strategy? 8 Tips to Do It Right

quora

Quora is like the mature, authoritative big brother of Yahoo Answers. On this platform, users can ask questions, tag them by a number of self-defined categories, and answer. Plus, there’s no longer the issue of getting dubious answers from rockerdude3628—users are required to verify their names and can add bylines identifying their expertise in the […]

A Three-Pronged Approach to Getting Quality Leads on Twitter

twitter for business2

Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead generation and search engine optimization. His latest book in the growing “Ultimate Series” for business is the Ultimate Guide to Twitter for Business. In this interview we focus on how to effectively use Twitter to not just get more followers, but […]

Social Sharing and Social Analytics–Swayy vs Scoop.it

social sharing

When we’re marketing online, there are three issues that concern us above all others (OK, maybe not more than world peace). These are: How to find good content to share with our audiences. Which tools to use to share that content. How to figure out our reach when we share it. I don’t know about […]

Hypnotic Marketing Using Instagram

instragram

In this article I am going to show you how I built an Instagram account to a few thousand cult followers in a few months. The exciting part? It is easy to do and you can literally create a following in a few months.

Are You a High-Growth Firm? Top 10 Marketing Tools Revealed

Business Graph

If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]

5 Things I Learnt from Video Games to Enhance my SMM

video games and social media marketing

Social media accounts and pages can resemble video games—some are truly entertaining and fun, while others make you bored and sleepy. I think there should be a way social media managers can learn a thing from video games to make their accounts and pages more captivating. So with that in mind, let’s review some common […]

No Reader? No Problem! How to Follow Your Favorite Blogs without an RSS Reader

the demise of Google Reader

By the time you read this, Google’s RSS reader will be gone. Over the years millions of people (including many marketers and journalists) have used Google Reader to follow their favorite blogs and to collect, save and share the content they love, but now that’s come to an end. Thankfully, RSS itself isn’t going anywhere, […]