The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium. Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.
There’s nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and conversions, but you just can’t figure out what’s missing.
You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re sitting there with a 50k-user […]
Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion optimization tactics you’ve employed on […]
Social media is a great place to have conversations, but how do you turn those conversations into conversions so you meet your marketing and financial goals? Here are 5+ areas you need to address to get the most from the time you invest in social media. 1. Set Goals, But Don’t Get Hung Up on […]
Twitter – what is it good for? The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor. It’s a site where people can pack a powerful punch into […]
Businesses and marketers are increasingly using social proof to create positive customer engagement around their products and services, which in turn can increase conversions that contribute to the bottom line. After all, it’s not just about getting users to your website, but it’s about ultimately keeping them there to become a real customer. To do […]
All too often, site owners—especially ecommerce site owners—neglect their social media buttons. They do little to nothing to optimize their placement or how visitors interact with them. The assumption is, if you apply social buttons to a webpage, you’ll automatically get more social traffic. The reality is you have to optimize them to see results. […]
This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number one priority. Sellers, naturally, are […]