`See First` Marketing: How to Earn Facebook’s New Blue Star (& Why You Need To)

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The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium. Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.

How to Use SumAll Insights to Boost Social Media Conversions

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There’s nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and conversions, but you just can’t figure out what’s missing.

What To Do When Your Audience Is On The WRONG Platform

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You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re sitting there with a 50k-user […]

How to Design a Social Content Strategy Like a CRO

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Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion optimization tactics you’ve employed on […]

5+ Ways to Improve Social Media Conversions

Feed the hungry content marketing beast

Social media is a great place to have conversations, but how do you turn those conversations into conversions so you meet your marketing and financial goals? Here are 5+ areas you need to address to get the most from the time you invest in social media. 1. Set Goals, But Don’t Get Hung Up on […]

7 Research-Backed Tips on Improving Twitter Conversions

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Twitter – what is it good for? The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor. It’s a site where people can pack a powerful punch into […]

Pro Tips on Using Social Proof to Increase Conversions

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Businesses and marketers are increasingly using social proof to create positive customer engagement around their products and services, which in turn can increase conversions that contribute to the bottom line. After all, it’s not just about getting users to your website, but it’s about ultimately keeping them there to become a real customer. To do […]

How to Become a Visible Expert in Your Industry

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This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number one priority. Sellers, naturally, are […]