The Definitive Guide to Optimizing Your Local Landing Pages

mobile search 590

Let’s face it. Today, most of us are armed with cell phones. When we’re out and about and performing a search, it’s usually focused on something local. Google recently revealed that more searches are being performed on mobile devices than on desktops. That’s huge. Chances are, like you, they’re looking for phone numbers for local […]

Brace Yourself for Upcoming Changes in Google Search Results

seo conversion 590

If you own a website, you probably know that changes in Google search algorithms are a common occurrence. Google makes small tweaks to its search engine layout all the time, though they are hardly noticeable in most cases. This is resulting in gradual changes in user behavior—which also upsets marketers who have built elaborate marketing plans […]

7 SEO “Best” Practices That Now Seem Weird (and What’s Replaced Them)

seo test

Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove. SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has […]

SEO v HEO (Human Eye Optimization) and How it Affects CRO

ask jeeves search queries seo

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

Conversion Optimization and Google’s Mobile-Friendly Update

Webmaster s Mobile Guide

Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world? Probably not, but with people talking about Mobilegeddon and the Mopocalypse, you might think it is. Let’s step back from the hyperbole

A Baker’s Dozen of CRO and SEO Tips

A Baker's Dozen of SEO and CRO Tips

Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg’s last SEO roundup, here are some of the other issues to think about,

What CROs Need to Know About SEO in 2015 (Hint: It’s User Intent)

Tips on User Intent

Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent. What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search […]

Can SEO Improve Onsite Conversion?

seo tag with gear wheel

When most people think about SEO, they think about getting people onto a website and onto certain landing pages. It’s all about rankings and gaining that visibility to earn those clicks, and then on-site conversions happen because of other factors. For example, what you’re doing on your actual site (imagine that). However, by now, we […]

10 Simple Steps to Optimize Your Web Pages for Search

Http and Magnifying Glasses

We’re nearing the mid-year mark. Are you satisfied with your website’s performance? If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions. Sound good? Review and implement the 10 factors listed below, and you’ll set a strong foundation for […]

The Shifting SEO Landscape in 3 Infographics


If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds. That isn’t a bad thing. […]

Don’t Rock Your SEO When Redesigning Your Website

egg head

Optimizing your website takes a lot of time and energy, so it’s important that you don’t let all of your efforts go to waste when it comes time to revamp the layout and design of your site. Just because you want things to look nicer does not mean you want to start over when it […]

How to Create Your Own Online Marketing Adventure

Online marketing adventures

I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts. For example: […]

How Search Is Changing: 4 Ways To Stay Ahead in SEO


The world of SEO has changed… and continues to change. As I’ve discussed before (see my personal rant), one can no longer rely upon cutesy SEO tricks to scam their way to the top of search engines. In fact, in a few years it may even be passé even to talk about “search engines.” There […]

Content Marketing: The Lost Art of Post Tags and Categories

tags and categories

You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother with categorizing or tagging your blog’s content. What you don’t realize is that not doing so makes your life a million times harder when it comes to publishing content, and that you’re probably missing out on some very easy traffic opportunities. Want […]

Your SEO Problems May Have Nothing to Do With Your Website

seo feature

Whether your business is small, big, been around for ages or just starting out, a well-optimized website is one of your best marketing investments. But have you noticed? SEO isn’t always fool proof. Sometimes, no matter how smart your tactics, you simply can’t make it to a page-one ranking in the SERPs. Well here’s the […]

Changes in SEO: What You Need to Know in 2014

Highway by night

The way we approach search engine optimization was altered forever in 2013. Reflecting back on all the changes in SEO, the question must be asked: “What will happen in 2014?” Based on analysis from experts, gradual updates from 2013, and what employees at Google have had to say, we can make a decent projection about […]

Bloggers: Start Blogging About ‘Big-Ticket’ Keywords


If you’re a blogger or content marketer who is starting to get some qualified traffic, that’s good news. But are you sure your keyword strategy is working for the long haul? Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the […]

14 Insights into Semantic Search and SEO


What if your favorite search engine weren’t a search engine? Actually, there’s no need to ask ‘what if’ because the transformation is already happening. Semantic search is taking over from the search algorithms that used to be the backbone of the web. But what is semantic search and why should we care about it? And […]

How to Conduct a Link Audit Like Sherlock Holmes

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Feeling the pain of poor SEO efforts in the past? Thanks to Penguin 2.0 and Hummingbird, the search game has changed. It’s now more important than ever to find and root out bad links to your site. Most links are great. But the wrong kinds of links could end up hurting your search ranking. Google […]

Google Hummingbird: Do We Need to Change our Approach to SEO?

man looking at laptop with binoculars

It is not that Google was the only search engine back in the days of Lycos, AltaVista, and Direct Hit. What sky-rocketed Google beyond other search engine was its ability to produce highly relevant, crawler-based results, thanks to its algorithms. Google makes more than 100 updates to their algorithm annually—most never noticed by marketers and […]

What To Do When Google Keyword Planner Gives You Zeros for Your Keyword + City Name

conceptual image of earth and a gear

You know that moment, when you’re trying to find out how many people search for “banana stand Balboa Island,” but Google Keyword Planner gives you a “-” under “Avg. monthly searches”? Not to worry. There’s “always money in the banana stand.” You might not own a banana stand, but if you’re reading this you probably […]

Google Carousel for Local Search: How to Get Your SMB Prepared

spinning carousel

You may have noticed over the past few months that Google has changed the way it displays local results for some of the more major categories. This new feature is called a Google Local Carousel and it works just as one would assume—a carousel at the top of your screen full of different results. No, […]

Stop Trying to Rank for Keywords! Use the Dandelion Theory Instead


Richard Jacobs is an attorney marketing specialist and author of 2 books… Secrets of Attorney Marketing Law School Dares Not Teach and But I Only Had 2 Beers! Truth Talk From Over 25 DUI Lawyers. While his focus is primarily on attorney marketing, Rich has done SEO and PPC for clients in a number of […]

Are You Unknowingly Using Bait-and-Switch Marketing?


It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]

Targeted Keyword Research (without Google’s Keyword Tool)


Keywords are the most important components of any website. They play a critical role in search engine optimization (SEO)—getting your website ranked high in search results and found by human users. Of course, since Google announced the demise of its Keyword Tool, it’s an even bigger challenge. You can spend a lot of money hiring […]

The Essence of SEO: What Is High-Quality Content?


In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how […]

Looking for Love Online: Marketing Lessons from the Top Online Dating Sites

digital love: Google and users

Online dating is a billion dollar industry. Each month around 450,000 searches are done on the keyword “online dating.” So which companies are battling it out for the affection of singles looking for love online? Well, of the 170 companies who’ve had ads running for the keyword “online dating” over the last 3 months, there […]

SEO in the Age of Penguin 2.0 and Hummingbird: You’re Doing It Wrong

Google Penguin - feature

Everything you learned about SEO five years ago is wrong. Heck, everything you learned about SEO before last year is wrong too! That’s because 2012 was the year of the Penguin—the Google Penguin, that is. Earlier this year, Penguin got an update and Penguin 2.0 went live. And now we have Hummingbird. If you want to find […]

The Beginner’s Guide to On-Site Ecommerce SEO

Ebusiness Concept

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There are multitudes of how-to articles and tutorials on the web offering general SEO advice but far less that specifically address the needs of ecmommerce entrepreneurs. Today, we’d like to give you a basic […]

Website Navigation: 4 Tips for Maximum Usability

website navigation

Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks would be the doors. What does that mean? You don’t want people to get stuck anywhere on your website. So you should always make sure they know how to get from place to place easily and efficiently. This article will discuss […]

7 Ways to Score with Local Search Optimization

local search

Local search optimization is hot. Where once web users wanted global information, increasingly they want more personal results that literally get them right where they live.

How To Find and Fix ‘Almost Awesome’ Blog Posts

Almost Awesome Blog Posts

Editors Note:  What follows is a specific process for finding good blog posts and making them great.  If you’ve been writing a blog for more than six months or so, this process is a better use of your time than writing another article. Some blog posts are better than others. They sound better, rank higher, […]

3 Local SEO Tools That Are Flying Under The Radar

Local SEO Tools

If you own a local business, hopefully you know the basics of local search optimization by now… Things like claiming and optimizing your business’ listings on Google and other local search sites, building citations, and getting positive reviews are a key part of a strong local search presence. While these things do a lot of […]

10 Cool Google Tricks To Try When You’re Bored

Cool Google Tricks

Bored, eh? I’ve got the cure for what ails ya’.  Open a new tab and start a Googlin’. 1.  Google  ‘do a barrel roll” 2.  Google ‘zerg rush’ 3.  Google ‘the loneliest number’ 4.  Google ’tilt’ 5.  Type ‘Googleplex headquarters in Mountain View, California’ into Google Street View or just click on this link or […]