7 SEO “Best” Practices That Now Seem Weird (and What’s Replaced Them)

seo test

Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove. SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has […]

SEO v HEO (Human Eye Optimization) and How it Affects CRO

ask jeeves search queries seo

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

Conversion Optimization and Google’s Mobile-Friendly Update

Webmaster s Mobile Guide

Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world? Probably not, but with people talking about Mobilegeddon and the Mopocalypse, you might think it is. Let’s step back from the hyperbole

A Baker’s Dozen of CRO and SEO Tips

A Baker's Dozen of SEO and CRO Tips

Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg’s last SEO roundup, here are some of the other issues to think about,

What CROs Need to Know About SEO in 2015 (Hint: It’s User Intent)

Tips on User Intent

Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent. What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search […]

5 Reasons Nobody Is Reading Your Website Content

warning boring content - feature

Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page. In my experience […]

Can SEO Improve Onsite Conversion?

seo tag with gear wheel

When most people think about SEO, they think about getting people onto a website and onto certain landing pages. It’s all about rankings and gaining that visibility to earn those clicks, and then on-site conversions happen because of other factors. For example, what you’re doing on your actual site (imagine that). However, by now, we […]

10 Simple Steps to Optimize Your Web Pages for Search

Http and Magnifying Glasses

We’re nearing the mid-year mark. Are you satisfied with your website’s performance? If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions. Sound good? Review and implement the 10 factors listed below, and you’ll set a strong foundation for […]

The Shifting SEO Landscape in 3 Infographics

seo

If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds. That isn’t a bad thing. […]