The Definitive Guide to Optimizing Your Local Landing Pages

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Let’s face it. Today, most of us are armed with cell phones. When we’re out and about and performing a search, it’s usually focused on something local. Google recently revealed that more searches are being performed on mobile devices than on desktops. That’s huge. Chances are, like you, they’re looking for phone numbers for local […]

Brace Yourself for Upcoming Changes in Google Search Results

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If you own a website, you probably know that changes in Google search algorithms are a common occurrence. Google makes small tweaks to its search engine layout all the time, though they are hardly noticeable in most cases. This is resulting in gradual changes in user behavior—which also upsets marketers who have built elaborate marketing plans […]

7 SEO “Best” Practices That Now Seem Weird (and What’s Replaced Them)

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Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove. SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has […]

SEO v HEO (Human Eye Optimization) and How it Affects CRO

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The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

Conversion Optimization and Google’s Mobile-Friendly Update

Webmaster s Mobile Guide

Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world? Probably not, but with people talking about Mobilegeddon and the Mopocalypse, you might think it is. Let’s step back from the hyperbole

A Baker’s Dozen of CRO and SEO Tips

A Baker's Dozen of SEO and CRO Tips

Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg’s last SEO roundup, here are some of the other issues to think about,

What CROs Need to Know About SEO in 2015 (Hint: It’s User Intent)

Tips on User Intent

Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent. What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search […]

5 Reasons Nobody Is Reading Your Website Content

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Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page. In my experience […]

Can SEO Improve Onsite Conversion?

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When most people think about SEO, they think about getting people onto a website and onto certain landing pages. It’s all about rankings and gaining that visibility to earn those clicks, and then on-site conversions happen because of other factors. For example, what you’re doing on your actual site (imagine that). However, by now, we […]