The Potential and Pitfalls of Personalization

Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want...

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Storyselling: When Your Customers Don’t Want to B...

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of...

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The Key to Creating Loyal Customers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at...

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A Three-Pronged Approach to Getting Quality Leads on Tw...

Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead...

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The Beginner’s Guide to On-Site Ecommerce SEO

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical...

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Writing a Guarantee That Converts

Regardless of what many businesses believe, a guarantee is more than a promise to return the...

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Are You a High-Growth Firm? Top 10 Marketing Tools Reve...

If you want to grow faster and be more profitable, study the firms that are already doing it....

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7 Bad Reasons to Redesign Your Website

Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend...

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21 (Mostly) Free Web Usability Tools You Can’t Do...

What’s web usability and as a marketer, why should you care? Content marketing and social...

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