2014 Holiday Email Marketing Tips

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For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%. This […]

Your Ecommerce Site Will Die Without These 3 Trust Signals

Social media and trust

Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your ecommerce websites to heights of power and success. In this article, I want to share with you the secrets of trust signals that have worked for me and dozens of […]

6 Characteristics of High-Converting CTA Buttons

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Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons. It’s a theme I can’t overemphasize. In this article, I’m going to discuss exactly what, why, and when a CTA button works effectively. First, I will do some show […]

Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions

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When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable. However, when you […]

Pricing Tips: How to Compete on Price (Without Going Bust!)

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It used to be that Web-only retailers could get away with checking their competitors’ prices, at most, once a week. Now, with e-tail behemoths like Amazon.com using dynamic prices to shift pricing on a dime (particularly on in-demand products), other retailers have to scramble to catch up. Is this something you can or should catch up […]

5 eCommerce Fails and Fixes

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Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn’t it be great if everyone had that good an experience everywhere? Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn’t have to be that way. Here are some of the common […]

Using Google Consumer Surveys for Conversion Optimization

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Google Consumer Survey’s is a feature from Google Analytics that helps to bring you data directly from the minds of your audience. When creating a consumer survey, Google makes sure your question is getting put in front of the right people; your only job is to ask the right questions and analyze your data. One […]

7 Research-Backed Tips on Improving Twitter Conversions

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Twitter – what is it good for? The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor. It’s a site where people can pack a powerful punch into […]

How to Develop a Persuasive Blog Design

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Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content […]