How to Take Your Landing Page from Meh to Marvelous

landing page feature

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions. When content creates […]

7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

Online banking concept

Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]

Customer Choice and Conversion: Less Is More

Homemade fruit jam in the jar

There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not just an ice cream shop. It’s a tourist destination. The attraction? 218 flavors of ice cream on site! And those aren’t just variations of chocolate and vanilla. They’ve got flavors like wasabi and tofu. Visiting the place is an event. […]

Try Using This Weird Tactic to Boost Conversions as Much as 13%

brain and memory

There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, […]

Blogging on LinkedIn – Can It Convert?

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LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new […]

Raise Prices AND Conversions: Here’s How

Best Price - Arrows Hit in Red Mark Target.

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it, you should drop everything and go get the book. It’s a fantastic marketing resource. Anyway, the book starts off with a case study of a Native American jewelry store in Arizona. The owner of the store was getting […]

The Missing Link to Conversions: Relevance & How to Attain It

make customers raise their hands

There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what’s sometimes missing from the conversation is why we do all this. It’s so our marketing is relevant to the people […]

Is Email Personalization Still a Conversion Clincher?

mobilecampaigns

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re appreciated and when they’re sent […]

35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

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What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation. It actually means that—whether […]