Blogging on LinkedIn – Can It Convert?

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LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new […]

Raise Prices AND Conversions: Here’s How

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I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it, you should drop everything and go get the book. It’s a fantastic marketing resource. Anyway, the book starts off with a case study of a Native American jewelry store in Arizona. The owner of the store was getting […]

The Missing Link to Conversions: Relevance & How to Attain It

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There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what’s sometimes missing from the conversation is why we do all this. It’s so our marketing is relevant to the people […]

Is Email Personalization Still a Conversion Clincher?

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Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re appreciated and when they’re sent […]

35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

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What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation. It actually means that—whether […]

2014 Holiday Email Marketing Tips

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For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad, it can sour even an otherwise profitable year. This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%. This […]

Your Ecommerce Site Will Die Without These 3 Trust Signals

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Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your ecommerce websites to heights of power and success. In this article, I want to share with you the secrets of trust signals that have worked for me and dozens of […]

6 Characteristics of High-Converting CTA Buttons

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Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons. It’s a theme I can’t overemphasize. In this article, I’m going to discuss exactly what, why, and when a CTA button works effectively. First, I will do some show […]

Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions

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When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable. However, when you […]