In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water.
I’m pretty excited about this post, because it’s going to provide you with immediate ROI. Do you ever feel like there are just too many marketing strategies to choose from? Where do you even begin? My favorite part about marketing is that it’s always changing. What worked yesterday might be useless today, or it could […]
The biggest problem with content marketing today is that we downplay its importance. We take things for granted and presume readers will automatically like our articles. But, more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, […]
The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions. When content creates […]
Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]
There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not just an ice cream shop. It’s a tourist destination. The attraction? 218 flavors of ice cream on site! And those aren’t just variations of chocolate and vanilla. They’ve got flavors like wasabi and tofu. Visiting the place is an event. […]
There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, […]