No Reader? No Problem! How to Follow Your Favorite Blogs without an RSS Reader

the demise of Google Reader

By the time you read this, Google’s RSS reader will be gone. Over the years millions of people (including many marketers and journalists) have used Google Reader to follow their favorite blogs and to collect, save and share the content they love, but now that’s come to an end. Thankfully, RSS itself isn’t going anywhere, […]

10 Tips to Energize Boring Copy (And Increase Sales by 30%)

plasma lamp

If you’re serious about marketing, then every word of copy has only one purpose: persuade the reader to take the next step in the sales process. The next step could be calling a toll-free number, filling out a form, or reaching into a pocket or purse and pulling out a credit card. Whatever the next […]

4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)

Happy funny people with balls. Isolated over white background.

Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity and importance over the last couple of years. The web becomes more and more important in our personal and professional lives. Not only do we spend more time online than […]

Put the Power of Story In Your Sales Copy

boy reading a story

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want to put the power of […]

Create Loyal Customers and Raving Fans With Just Your Website

thumbs up

How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your first encounter. Assuming that first encounter is your website, you need web pages that capture your visitor’s attention, build relationships, and generate the “know-like-trust” factor that everyone’s talking […]

How to Make Effective Calls to Action in Every Channel

improve results

You’ve heard it before. No communication should ever leave your office without a call to action. Every page… every email… even your Facebook posts… need one. What does that mean? It means you need a game plan that details the path customers should take as they move through your funnel. You need to be crystal […]

“Say What!?” Why WHAT You Say In Your Sales Copy Matters More Than HOW You Say It

what you say matters

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it. Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their grammar, and revising countless drafts, […]

Don’t Like Klout? 12 Other Ways to Track Social Media Influence and Engagement


Social influence measurement site Klout has attracted a lot of attention. The site tracks social media influence across a range of sites and has generated love, hate and even parody!

How To Get a Consistent Flow of Customers in 5 Simple Steps


A lot of people get really good at one piece of the marking/selling equation (ie. PPC, SEO, Social Media, Direct Mail) but either completely ignore, or badly botch, the rest of the equation. Dov Gordon realized that if you want a consistent flow of customers, you have to pay attention to the ENTIRE equation. So […]