Will Ditching Your Sidebar Increase Your Profits?

remove sidebar

Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most marketers get is slapping an opt-in box at the top and calling it a day. Does this make you lazy? No, not at all. If you’re reading this article, you’re […]

Speed Killing Conversions? Here’s How to Find Out

Slow speed kills conversions

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins

Checking the time

At Crazy Egg, we talk a lot about the things you should be doing on your website to optimize your conversion rate. But have you ever read one of our tips and thought, “Well that’s just dandy, but how do I actually make that happen on my website?” For some of our recommended strategies,

Authentic About Pages: Let Your Brand’s Personality Shine

about page

“When you write your About page, your job is to dazzle your audience,” says one marketing guru. “This is no time to play the introverted wallflower.” I disagree. If you’re an introvert, your About page is precisely the time and place to come across as you are, as someone who’s quiet, thoughtful and meticulously helpful, […]

How Crazy Egg Heatmaps Stopped Our Leaking Profits

jewelry website - placeit feature

In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water.

3 High-Converting Marketing Strategies Tailor-Made For 2015

marketing strategy

I’m pretty excited about this post, because it’s going to provide you with immediate ROI. Do you ever feel like there are just too many marketing strategies to choose from? Where do you even begin? My favorite part about marketing is that it’s always changing. What worked yesterday might be useless today, or it could […]

List Building Case Study: How to Get 492% More Email Subscribers

conversion rates

What if I told you that you could build your email list from a blog post, using a technique that outperforms other methods by 500% or more? You’d think you’re already using it, right? I mean, if it’s that effective, everyone would already be doing it. You must know about it. You’d be wrong. You […]

6 Insanely Powerful Blog CTAs You Should Start Using Now

Fast business

The call to action is where your blog makes money. All your idea generation, research, writing, editing, posting — it all boils down to a call to action — a CTA. If you don’t have a CTA, then your blog is not nearly as profitable as it could be. It’s time to make bank from your […]

It’s Time to Approach Content Marketing Like a CRO (Here’s How)

bright idea

The biggest problem with content marketing today is that we downplay its importance. We take things for granted and presume readers will automatically like our articles. But, more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, […]