Blogging on LinkedIn – Can It Convert?

LinkedIn is no longer just a business networking site; it’s now also a publishing platform....

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Raise Prices AND Conversions: Here’s How

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it,...

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The Missing Link to Conversions: Relevance & How to...

There’s a lot of advice around on conversion optimization. We often talk about changing...

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Is Email Personalization Still a Conversion Clincher?

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly....

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35% of Web Visitors Are ‘Spontaneous’ Buyers. Are Y...

What do great salespeople have in common? They’re great listeners and strong judges of...

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2014 Holiday Email Marketing Tips

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the...

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Your Ecommerce Site Will Die Without These 3 Trust Sign...

Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue...

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6 Characteristics of High-Converting CTA Buttons

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written...

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Making Every Word Count: 3 Copywriting Must-Dos for Max...

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From...

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