5 Tips For Writing Copy That Converts

Vintage typewriter

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the […]

7 Pro Tips to Make Your Landing Page Profitable

BETTER landing pages feature

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

Conversion Optimization and Google’s Mobile-Friendly Update

Webmaster s Mobile Guide

Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world? Probably not, but with people talking about Mobilegeddon and the Mopocalypse, you might think it is. Let’s step back from the hyperbole

4 Guiding Lights for Content that Converts

content-promotion

How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other forms of content aside, that would be my approximate blog count for the day. Why? Because there is such abundance of content, and a lot of […]

Make an Emotional Connection for Lifelong Customers and Rabid Fans

story telling featured image

Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved. You just need to tell […]

Will Ditching Your Sidebar Increase Your Profits?

remove sidebar

Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most marketers get is slapping an opt-in box at the top and calling it a day. Does this make you lazy? No, not at all. If you’re reading this article, you’re […]

Speed Killing Conversions? Here’s How to Find Out

Slow speed kills conversions

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]

Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins

Checking the time

At Crazy Egg, we talk a lot about the things you should be doing on your website to optimize your conversion rate. But have you ever read one of our tips and thought, “Well that’s just dandy, but how do I actually make that happen on my website?” For some of our recommended strategies,

Authentic About Pages: Let Your Brand’s Personality Shine

about page

“When you write your About page, your job is to dazzle your audience,” says one marketing guru. “This is no time to play the introverted wallflower.” I disagree. If you’re an introvert, your About page is precisely the time and place to come across as you are, as someone who’s quiet, thoughtful and meticulously helpful, […]