How to Take Your Landing Page from Meh to Marvelous

The key to writing highly effective landing pages is simple: Make it as easy as possible for the...

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7 User Experience (UX) Fails That Ruin Mobile Conversio...

Like most people, I’m using mobile devices more at different times of day. And like most...

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Customer Choice and Conversion: Less Is More

There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not...

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Try Using This Weird Tactic to Boost Conversions as Muc...

There are a lot of smart marketers out there. Very few of them, however, have graduated with...

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Blogging on LinkedIn – Can It Convert?

LinkedIn is no longer just a business networking site; it’s now also a publishing platform....

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Raise Prices AND Conversions: Here’s How

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it,...

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The Missing Link to Conversions: Relevance & How to...

There’s a lot of advice around on conversion optimization. We often talk about changing...

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Is Email Personalization Still a Conversion Clincher?

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly....

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35% of Web Visitors Are ‘Spontaneous’ Buyers. Are Y...

What do great salespeople have in common? They’re great listeners and strong judges of...

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