Pricing Tips: How to Compete on Price (Without Going Bu...

It used to be that Web-only retailers could get away with checking their competitors’ prices, at...

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5 eCommerce Fails and Fixes

Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view....

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Using Google Consumer Surveys for Conversion Optimizati...

Google Consumer Survey’s is a feature from Google Analytics that helps to bring you data directly...

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7 Research-Backed Tips on Improving Twitter Conversions

Twitter – what is it good for? The site, which reported 255 million monthly active users in...

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How to Develop a Persuasive Blog Design

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing...

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Conversion Optimization on a Shoestring Budget

There’s no shortage of conversion optimization tools out there, some of which can vacuum out your...

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Why Choosing the Right Trust Seal Increases eCommerce C...

When an online shopper lands on a website, a substantial amount of trust needs to be build in order...

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Defining Happiness: The Oft-Forgotten Key to Conversion...

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still...

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Personalized Landing Pages: Key to Customer Satisfactio...

The more relevant your landing page is to a visitor, the more likely he is to convert. This is the...

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