10 Fill-In-The-Blank Headlines That Convert

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Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing

How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)

ISValid split test significance

Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions. The “winner” that you pick might end up being the long-term loser if you’re not careful. Equally as bad, if the lessons you take from that […]

How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce

personalization

Life in the e-commerce fast lane is tough. E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend

3 Tools and Smart Tactics to Understand Your Audience

Defocused crowd on a concert.

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit. The truth is you can never have a good enough understanding of your prospects.  Their wants, needs and preferences should always be your top priority.

5 Tips For Writing Copy That Converts

Vintage typewriter

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the […]

7 Pro Tips to Make Your Landing Page Profitable

BETTER landing pages feature

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

Conversion Optimization and Google’s Mobile-Friendly Update

Webmaster s Mobile Guide

Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world? Probably not, but with people talking about Mobilegeddon and the Mopocalypse, you might think it is. Let’s step back from the hyperbole

4 Guiding Lights for Content that Converts

content-promotion

How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other forms of content aside, that would be my approximate blog count for the day. Why? Because there is such abundance of content, and a lot of […]

Make an Emotional Connection for Lifelong Customers and Rabid Fans

story telling featured image

Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved. You just need to tell […]