Personalized Landing Pages: Key to Customer Satisfaction & Conversion

personalized landing pages

The more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.) What if you could […]

How to Optimize Videos for Better Conversions

video marketing

Videos enable consumers to see a product more clearly and in action. As such, they tend to drive conversions better than text alone. In this article we are going to talk about the advantages of using videos for your site and provide you with a step-by-step plan backed with examples that shows you how to […]

8 Advanced Persuasion Techniques You Should Be Using on Your Landing Page

persuade - placeit

The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you don’t persuade customers, then you won’t make sales. Persuasion is a powerful skill. Once you learn some of the advanced techniques of persuasion, you will become an unstoppable force. I’ve […]

8 Tips to Optimize Your CTA Buttons for Conversion

call to action button

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I’ve spent a lot of money and a lot of time making sure that my call to action buttons […]

Headlines for Maximum Conversion: Tips, Templates & Tactics


Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a direct response copywriter is to persuade as many readers/viewers/listeners to take the next step in the buying process. Your job as a marketer is to maximize ROI for your company or client. And that means maximizing conversion. How does […]

Start A/B Testing Today with 5 Simple Steps


It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. But, did you know that not running the proper tests could be just as bad—or worse—than guessing? For instance, let’s […]

6 Conversion-Boosting Benefits of Online Videos

video marketing

If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people are watching much less TV, video’s popularity continues to rise. That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, […]

6 Barriers You Must Overcome to Increase Conversions

overcome objections

Most people don’t make purchases on a whim. We decide to buy something only after careful thought and consideration, especially if we are making purchases online and especially if those purchases cost more than $10. Nay, our first reaction on seeing a product is not to open our wallets but to question if we need […]

Want Better Conversions? Try Breaking the Rules!

conversion rules - feature

Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process. While conversion optimization rules are applied differently from website to website and market to market, the rules themselves remain constant. At it’s core, conversion optimization comes down to a rather simple process: take a set of established […]

Why Customer Value Optimization Trumps Conversion Optimization

golden egg

If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most widely known and respected online marketing gurus around. The thing that really separates Ryan from a lot of other gurus out there in this space is the amount of hands-on, […]

So You Won An Award? Now What?

industry awards

On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home town of Charlotte, North Carolina. It’s a restaurant/pub and a favorite among locals. Look closely at the menu and you’ll find, under burgers and sandwiches, “The Award Winning Sir Edmond Halley’s Bacon Cheeseburger.” On the rare occasions when […]

How to Become a Visible Expert in Your Industry

visible expert - feature

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number one priority. Sellers, naturally, are […]

Facebook Ads vs Google Adwords – the Facebook Targeting Advantage

google v facebook ads

Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you. Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages. At first glance, they look pretty […]

How to Get the Only Marketing Education that Matters

direct marketing

If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university. Yes, what I just wrote may lead to vitriolic hate mail and comments from university admissions offices around the world. But, based on my real-world experience, I stand by my comments. A […]

The User Interface: How to Create a Buying Environment on Your Website

website conversion feature img

This is the third article in a five part series on website conversion. Be sure to check out Part 1, Performance Tuning, and Part 2, Logic and Direction, if you missed them. Website designers often overlook the importance of providing a pleasant environment for their visitors. They succumb to the tendency to take a best […]

Piwik – Rich Open-Source Analytics Software

piwik - feature

As a stats junkie, I can never get enough of analytics, so I was excited to take Piwik for a spin. The open source analytics software first came to my attention when doing a roundup of alternatives to Google Analytics, and it’s been on my must-try list ever since. Would this free software lack some […]

How Search Is Changing: 4 Ways To Stay Ahead in SEO


The world of SEO has changed… and continues to change. As I’ve discussed before (see my personal rant), one can no longer rely upon cutesy SEO tricks to scam their way to the top of search engines. In fact, in a few years it may even be passé even to talk about “search engines.” There […]

Performance Tuning: 4 Things that Make or Break Usability

website conversion feature img

Welcome to this five-part series of articles on website conversion! In this series, we’ll take a close look at ways to convert your website visitors into happy customers. Each article will focus on a set of related conversion topics and suggest specific actions you can take today to optimize your visitors’ experience. We’ll look at […]

A Step-by-Step Guide to Creating Long-form Content That Converts

long-form content

Are you worried that you don’t know the point of guides and eBooks? Trust me, you’re not alone. There are dozens of articles about how changing the color of a button will lead to higher conversion rates, but what will long-form guides do for you? Why bother? The best long-form guides allow you to share […]

Winning the Digital Ad Game: 6 Tactics to Boost Your Advertising ROI

young girl playing tennis

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect. But look at these stats from the U.K.: Digital adspend grew £435 million in the first half of 2013. Search is the top category, with 59% of the total. Display has 23% of the total, making […]

8 Easily Avoidable Mistakes That Will Ruin Your Landing Page Tests


Talk to any conversion expert (like me), and you’ll hear them chanting the same song:  “Test, test, test, test.” It’s monotone, boring, and probably annoying. But it’s the only way to improve your conversion rates. The truth about testing is that it’s hard and slow, and you’ll encounter challenge, frustration, and the familiar feeling of […]

Are You a Conversion Optimization Rockstar? Take the Quiz

rockstar guitar

So you think you’re a web conversion expert? Test your knowledge of this complex area by answering these 10 questions. Give yourself a point for each yes and tally your score below to find out if you really know your stuff. 1. Do you know your strategy and goals? Your conversion optimization efforts won’t get you […]

4 Easy Steps to Measure Your Social Media ROI

analytics 2

Okay, so you’ve decided that this is the year you’re going to DOMINATE social media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand. After all, 74% of marketers saw an increase in website traffic after spending just six hours per week […]

How To Add 80%+ To Your Bottom Line Without Adding New Customers

Profits Ahead

Here’s an intriguing question. What if you could increase your bottom line revenue this year by 80% or more… … without adding any more customers than you’re already getting? You might be looking at that, thinking it’s some kind of marketing gimmick. Maybe you think it’s simply not possible. Maybe you’ll keep reading just to […]

One Tweak That Can Transform Your Social Media Marketing

one tweak

Social media made the promise of giving brands and organizations a chance to get closer to their customer. Yet today we still see thousands of consumer complaints, questions and inquiries going overlooked and unanswered. What’s with that? Obviously, brands are missing out on hundreds of engagement opportunities every single day. Every month, LeadSift conducts a […]

How To Stop Customers From Cheating On You With Your Competitors

shopping woman gives a wave goodbye

As someone who works with all types of entrepreneurs in literally dozens of different industries and categories, I’ve come across a plethora of pain points that we all face. One of those is understanding WHY customers leave us. You probably already know the 3 main reasons customers will stop doing business with one company and […]

Bloggers: Start Blogging About ‘Big-Ticket’ Keywords


If you’re a blogger or content marketer who is starting to get some qualified traffic, that’s good news. But are you sure your keyword strategy is working for the long haul? Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the […]

May I Take Your Order? Choosing the Right Approach to PPC

Pasta with tomatoes and basil

Promoting your website is a lot like staring at a menu with everything from salads to steak and finally deciding you want pasta. Deciding which tactics and channels to use is a victory in and of itself. But having made those decisions, you aren’t done yet… Do you want fettuccini alfredo or penne with marinara? […]

Your Simple 5-Point Checklist For Better Converting Copy


Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email opt-in, etc). Of course, nothing […]

Why Your Web Project Was a Waste of Time – And What to Do About It

graph of falling market

I’ve worked on a lot of website projects.  And I’ve seen the typical process… The strategy meetings and planning sessions, the writing and design, and endless rounds of revision… Only to end up with a website that, sure, looks pretty, but doesn’t actually perform any better than the original. And do you know the biggest […]

Profitable Pinning: How to Harness the Power of Pinterest in Your eCommerce Business

three notes pinned to a string

Pinterest has gained popularity and traction in the online world over the past few years—and with over 70 million registered users, it doesn’t appear to be slowing down any time soon. Though in the past Pinterst has been viewed as another “Mommy” site—with the majority of users being women, and moms 61 percent more likely […]

The Holidays Meet Mobile: 3 Ways to Boost Conversion

shopping bags

A recent Pew survey points out that last year, nearly 58% of cell phone users used their phones for guidance on purchasing decisions while inside a physical store. And that’s just the beginning. A recent study from Deloitte revealed the following trends for 2013: 69% of consumers will shop online 58% will compare prices 58% […]

Twtrland: A Social Intelligence Tool that Gives Business Insights Too

hand drawing light bulb

Looking for a good way to understand what’s going on in your Twitter world? You’re not the only one. Israeli entrepreneur Guy Avigdor needed this functionality so much that he invented Twtrland to help him. “Twtrland came from a personal need for me to understand people on Twitter,” says Avigdor, “but then it evolved into […]

Improve Your Email Marketing With a Clean Prospect List

clean list

If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your […]

It’s Easy To Promise The Impossible (Lessons from Frankenweenie)


The other week I was watching the animated remake of “Frankenweenie”—a favorite film from my childhood—and it got me thinking about a mistake marketers often make. Before I reveal this marketing mishap, let me share what happened in the film that brought it to mind. In the film, a young boy’s dog—aptly named Sparky—gets run […]

The Potential and Pitfalls of Personalization


Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want more customized, personalized offers, but they don’t want you to have too much information about them. So can you even do one without the other, and if so, how? The answer lies in what type of personalization you do, and how you communicate that value […]

Storyselling: When Your Customers Don’t Want to Be Sold

don't want to be sold

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather than a faceless corporation to […]

The Key to Creating Loyal Customers

loyal cusotmers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at these findings from the European Management Journal: The cost of acquisition happens only at the beginning of a relationship, so the longer the relationship, the lower the cost. Long-term customers help spread free word-of-mouth promotions and bring in referrals. Regular customers […]

A Three-Pronged Approach to Getting Quality Leads on Twitter

twitter for business2

Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead generation and search engine optimization. His latest book in the growing “Ultimate Series” for business is the Ultimate Guide to Twitter for Business. In this interview we focus on how to effectively use Twitter to not just get more followers, but […]

The Beginner’s Guide to On-Site Ecommerce SEO

Ebusiness Concept

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There are multitudes of how-to articles and tutorials on the web offering general SEO advice but far less that specifically address the needs of ecmommerce entrepreneurs. Today, we’d like to give you a basic […]

Writing a Guarantee That Converts

Hand and stamp Guarantee

Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your customers and inspires trust. It’s much more than a return policy with strings attached. The guarantee is possibly the strongest sales tool anyone can leverage. It tells the prospect that […]

Are You a High-Growth Firm? Top 10 Marketing Tools Revealed

Business Graph

If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]

7 Bad Reasons to Redesign Your Website


Here at Madtown, we hear all sorts of crazy reasons businesses use to justify the money they spend on new websites. Even worse are the reasons we hear from designers, trying to justify the (sometimes questionable) ways they’re bringing in paychecks. The only problems a basic redesign can fix are design problems. But the problems […]

21 (Mostly) Free Web Usability Tools You Can’t Do Without


What’s web usability and as a marketer, why should you care? Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. When it comes to web usability the acknowledged guru—a term that’s […]

Creating Engaging Content Is A Breeze With This Simple Approach


Quality over quantity. That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released their report B2B Small Business Content Marketing: […]

9 PPC Tools That’ll Give You a Leg Up on the Competition

Business Graph

In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that will help give you an edge in the set up, management and optimization of PPC campaigns… either by saving you time, making your job easier and/or providing revealing data most […]

No Reader? No Problem! How to Follow Your Favorite Blogs without an RSS Reader

the demise of Google Reader

By the time you read this, Google’s RSS reader will be gone. Over the years millions of people (including many marketers and journalists) have used Google Reader to follow their favorite blogs and to collect, save and share the content they love, but now that’s come to an end. Thankfully, RSS itself isn’t going anywhere, […]

10 Tips to Energize Boring Copy (And Increase Sales by 30%)

plasma lamp

If you’re serious about marketing, then every word of copy has only one purpose: persuade the reader to take the next step in the sales process. The next step could be calling a toll-free number, filling out a form, or reaching into a pocket or purse and pulling out a credit card. Whatever the next […]

4 Ways to Design a Sparkling Web Personality (And Boost Trust Too)

Happy funny people with balls. Isolated over white background.

Personality in web design or web design with personality… Whichever way you like to think about it, this concept has gained a lot of popularity and importance over the last couple of years. The web becomes more and more important in our personal and professional lives. Not only do we spend more time online than […]