LinkedIn Publishing: Tips and Case Studies

LinkedIn is no longer just a business networking site; it’s now also a publishing platform....

Continue reading...

4 Pricing Strategies that (Shockingly) Yield Higher Con...

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it,...

Continue reading...

The Missing Link to Conversions: Relevance & How t...

There’s a lot of advice around on conversion optimization. We often talk about changing...

Continue reading...

Is Email Personalization Still a Conversion Clincher?

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly....

Continue reading...

35% of Web Visitors Are ‘Spontaneous’ Buyers. Are Y...

What do great salespeople have in common? They’re great listeners and strong judges of...

Continue reading...

2014 Holiday Email Marketing Tips

For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the...

Continue reading...

Your Ecommerce Site Will Die Without These 3 Trust Sign...

Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue...

Continue reading...

Secrets to Creating High-Converting CTA Buttons

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written...

Continue reading...

Maximize Conversions with these Copywriting Must Dos

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From...

Continue reading...
Get conversion optimization & A/B testing articles FREE >>>