Secrets of Hyper-Responsive Customers & High-Profit Product Launches

profitable product launch

Dr. Glenn Livingston, who holds a Ph.D. in Clinical Psychology, has to be one of the most prolific internet marketing guys around. You could probably get the equivalent of a Ph.D. in marketing and psychology just by studying the 100s of emails, articles, videos, etc., he’s put out over the years (and, of course, actually […]

Marketing for Freelancers: 3 Tips to Find Clients for Web Design

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What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be successful and profitable, you must be able to find and keep clients. Recently, I was reviewing a new program from 1stWebDesigner’s resident evil genius, Spence Forman. I liked it so […]

6 Branding Lessons from Duluth Trading

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Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit one of your competitors). As […]

4 Undisputable Reasons for Branding Yourself Instead of Your Biz

Richard Branson pose

When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to it? Then there was the logo. Three designers took their hack at it before it was satisfactory. The website design just had to be perfect. This was my company’s branding, […]

Winning the Digital Ad Game: 6 Tactics to Boost Your Advertising ROI

young girl playing tennis

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect. But look at these stats from the U.K.: Digital adspend grew £435 million in the first half of 2013. Search is the top category, with 59% of the total. Display has 23% of the total, making […]

Measure Marketing ROI: Proving Value When It Can’t Be Measured

measuring the impossible

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics, mumbling something about ROI under your breath? A few years ago, we struggled with new marketing channels that were virtually impossible to measure. Today, things are different. Let’s look at […]

Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out

Super car at race circuit

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising and marketing messages a day. As I write, I’m in New York City and I probably see well over 5,000 messages during my waking hours. Here in the Big Apple, […]

The Psychology Behind Free Shipping: Does It Work?

freeshipping

Does free shipping really work? This is a question that keeps coming back to me every time I look at a shopping website or consult with a client on their e-commerce site. Because free shipping is so widespread, one would think that it’s the only way to do e-commerce. I wondered… Is free shipping really […]

Magnify Your Marketing Mojo with Memes – Here’s How

memes

Where would the web be without memes? Whether they inspire a chuckle or a groan, memes have become an integral part of the web landscape. The term was first used by Richard Dawkins in his 1976 book The Selfish Gene in relation to how cultural information spreads, but the concept has since been hijacked by […]